YouTube today launches lower cost subscription schemes for students who want to enjoy a free version of YouTube or its music streaming service, YouTube Music. The new plans are the first significant changes to the YouTube music subscription program since its launch last year. At the time, YouTube had also re-branded its free Red Red subscription as a YouTube Premium.
For eligible students, YouTube Music Premium is now $ 4.99 per month instead of $ 9.99 per month, and the YouTube Premium is now $ 6.99 per month instead of $ 11.99 per month.
YouTube also hosts a special promotion offering a YouTube Premium for $ 5.99 per month if students register by January 31, 2019. This price will be good for the whole period of their student membership up to four years, says YouTube.
The YouTube Music Premium competes with Spotify Premium, Apple Music, Pandora Premium, and others, as it offers a way to stream tracks on demand, browse browsers, get personal recommendations, artist play radio stations, and more. But it also provides for those who want a video component to experience music listening. And it provides access to restart, screens, live versions, and deep cuttings that are not available elsewhere.
As well as removing advertisements, the paid subscription to the music service includes support for background listening and offline access through a download feature, such as its competitors.
Upgrading to the YouTube Premium then expands the unpaid experience across all YouTube videos – not just music videos – and adds access to YouTube Originals.
It is not unusual for streaming services to go after students with discounted pricing. It can ensure that younger users who are adjoining a particular service at an early stage can be a valuable long-term strategy – especially on apps that adapt themselves to your favorite and interests over time. That makes it harder to move to a competitor later, as you would lose your list of personal lecturers and new music tips.
Spotify started offering half-hour students' plans, which expanded worldwide in spring 2017. The last fall began to offer a discounted bundle with Hulu to aim for students, which later added access to Showtime for confectionery & Still further.
Apple Music also introduced its own student plans in 2016, reducing its subscription by 50 percent.
These movements have been payable in terms of growth among the young demographic adults. Spotify Premium Subscribers grew to 83 million in Q2 2018, while Apple Music has passed and 50 million subscribers indicate this reduction.
In comparison, YouTube is OK much more with 1.8 billion monthly users logged in, but the company has not shared the number of subscribers paying to YouTube Premium or YouTube Music Premium. However, like Red YouTube, the service was only 1.5 million subscribers in its first year.
YouTube says that full-time students at an accredited college or university in the United States can take advantage of the new student prices. Those discounts will be introduced to consumers in other countries later in the future. The service does not need a service @ email, so students can keep the account when they graduate.