Tuesday , May 24 2022

There is a B.C. insurance corporation breaks an ad budget in favor of enforcing traffic


VICTORIA – The British Columbia Insurance Corporation slashing its advertising budget in half and redirects the money to force police traffic.

Attorney General David Eby says that high risk drivers ignore corporate security messages.

It says that channeling advertising money directly to compulsion will offer the opportunity to send the message directly to dangerous drivers.

Starting in the next financial year, the insurance corporation will add $ 2.4 million to improve traffic enforcement.

The Ministry of Attorney General says that that will boost the investment of the public insurer in direct security traffic programs to $ 24.8 million.

President of the Nicolas Jimenez Corporation says ICBC's cost pressures can be traced directly to the 350,000 accidents, around 960 a day, recorded across the British Columbia last year.

"With accidents very high in our area, we are committed to doing what we can to reduce the costs of claiming and relieving the pressure on insurance rates," said Jimenez in a news release.

The corporation says that the remaining $ 2.4 million in its advertising budget will be spent teaching drivers about the changes that come to the provincial auto insurance system.

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