SAN FRANCISCO • Samsung Electronics has unveiled its anticipated bending phone in San Francisco, encouraging Android developers to start writing apps for it.
South Korea technology company needs to properly get the foldable phone to reverse steep-down reductions for its mobile department and restore some of the lost cachet to Apple.
Portable phones promise a small tablet screen in a pocket device.
Mr Justin Denison, senior vice president of mobile product marketing, showed on Wednesday a prototype with a screen that measures a measurement of 18.5cm in a cross line.
After plugging in it it looked like a thick phone, but the media and developers were not allowed to touch or see the device nearby.
Mr Dave Burke, vice president of engineering for Android Android software platform, said at the Google conference in California that Samsung has planned to introduce a new Android based device earlier next year. "We expect to see folding products from several Android manufacturers," he said.
Android head of Android UX, Mr Glen Murphy, who was on stage with Samsung said Google would work with developers to bring more features to the phone.
Samsung said he would be ready for mass production in the coming months.
Technalysis, Bob O's, Donnell's research analyst, said that while the fantastic screen provides a wow factor, shoppers may not like the thickness of the bending phone or the price tag. "They will have to prove that it's more than just a gimmick," said Mr O Donnell.
"But smart to open to developers early to do different types of experiences."
Ms. Maribel Lopez, an analyst at Lopez Research, said the product would probably be quite expensive in the near term. "We're talking about brand new materials made for this and also a new manufacturing process," he said.
Samsung is among a few developers that work on foldable phones.
China's Huawei Technologies has said it intends to launch a smartphone 5G with a foldable screen in mid-2019.
Samsung and Huawei have been beaten into the market, however, by a Chinese manufacturing demonstration, Royole, who unveiled the last mobile phone Android phone with a 7.8-inch screen, having a price of around US $ 1,300 ($ 1,800). Royole said he would start to fill out orders late next month.