Friday , August 19 2022

Entrepreneurial Catering to Africa's Ultra Wealthy



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Alex AmosuGrateful to Alex Amosu

In today's world, the typical "characteristic of wealth" story is becoming less and less aware of it. We now hear stories about the individuals who have benefited from attending schools (universities) and universities (often often) in the world, starting to get to the top. This does not ignore the achievements of the vision of this generation – rather to highlight that the characteristic narrative has changed sincerely generations of ages. & Nbsp; The story of Alex Amosu, however, is a real, old-school, rich myth. After emigrating from the city's most populous city in Africa, Lagos, Nigeria, to a low-income city-in-city area in London, Alex was really pulling off the land. Working as a cleaner during her youth to make her first million at age 25, Alex's entrepreneurial achievements are inspirational. Today, it is selling luxurious products to some of the world's richest customers.

& nbsp;Move from Nigeria to London

Alex grew up in London and, like many first generation immigrants at the time, his early life was a battle. Initially, his parents stayed in Nigeria while living with a grandmother in a small apartment on the North London council estate, where many members of the family were considered too few rooms; Alex often remembers sleeping on a living room sofa. They could not afford any lions and this became more noticeable while Alex was at school. He remembers feeling uncommon, as he never owned any brand items. As it is today, fashion items relevant to culture (from brands such as Nike and Adidas) were popular among school children and Alex often found versions that had not been branded with " 6 strips instead of 3 that Adidas trainers really assume to have ". The rest to join, Alex wanted to get in and, where he grew up, "two ways were usually got what you want in life – people either stolen or came find a way to pay for it ". The entrepreneurial crews began to wind and Alex took a paper round in his local area, presenting newspapers at 6am from Monday to Saturday, which was paid and pound for 10 weeks. A few weeks later, he was able to buy his first pair of real Nike Air Max coaches.

Alex's new target was income growth and a single newspaper route would not be enough to achieve this, The so he chose to invest the money he saved from sales to another venture. After being rejected by the football team, he decided to organize a school football tournament instead. Alex took full part of the project, leading each area from producing ticket sales, discussing with the school about space, arranging catering and even awarding the games itself. The tournament produced around and pound; 1200 he confirmed to Alex that his business model was working and that it could be easily replicated in different ways. Then he organized tournaments for other sports such as tennis and basketball and this also extended to organize parties. Having based on making the most of the profit, he once again chose to run a number of his / her own functions, and employing friends and family for free, door, DJ and catering. He made a pound regularly; 1,500 for just a few hours only on a Saturday.

From House To Clean Up & nbsp;

Having had a taste of entrepreneurship, Alex wanted to work on a more sustainable business with scale potential. The inspiration for its next project came from an unlikely source. While in college, her pregnant aunt had asked for help with cleaning her home. Surprisingly paid for him and a pound; 20 for his work and, when he asked further, he said that this was the rate to get cleaners. Within a week, Alex had created a logo, printed business cards and leaflets having offered cleaning services in its area. He won his first customer during the following week and turned to the job tracing it. Unfortunately, in North London at that time, an impressive 17-year-old girlfriend was not received and Alex immediately switched off – he remembers that "probably the couple thought I was going to steal something from home ". She's laughing in memory of her memory. The experience learned him a key lesson for a business that faces the customer – a good introduction is essential to ensure clients feel confident in their services. At the time, he did not own any hearing clothes, so lend his father's suit (overcrowded) and, once in his next assignment, he got smart wearing and even with copies of his handbag (to be a proof of identity). He offered to clean their property for a week after that, if they liked his work, they could hire. He fights himself finishing the job, leaving the house smoke-free. Unsurprisingly, he was offered a contract on the spot and place. Soon afterwards, and very similar to my newspaper business, I realized that he could hire friends and graduate the business. Eventually he secured 12 stunning commercial contracts for office cleaning. The business started producing a healthy amount of income. An increasing interest in technology, together with business studies at the college, led him to take a Saturday post in an electrical store. This was the "big idea" being born when and nbsp; Alexander bought his first mobile phone, the Nokia 3210.

Riches Ringtone

If you're young enough, the sale of phones may seem like a foreign concept. Back in the 90's and start at 00:00, mobile phones had grown in sophistication and popularity, but they were still behind the tech tech we are so familiar with today. MP3 phones did not exist yet. Instead, the phones were monotons (imagine a series of musical "beeps" that formed some kind of tone). The phones came with a limited range of phones, but it almost always had the option to compose yourself, using different doons and key combinations. Looking for a ringtone that reflects his own personality, Alex composed a polyphonic version of Jay Z's song. His friends were impressed and wanted the composition for themselves. As the businessman was he, Alex accused them and pounds; 1 each. In total, he did over a pound; 20 of that single constitution. After investigating the ringtone industry, I realized that no ringtone providers provided for the hip-hop genre, which was increasingly gaining mainstream popularity. Confident that he had seen a gap in the market, the company cleansed his brothers and sisters and focused on ringtones full time.

Alex after selling first businessGrateful to Alex Amosu

Alex established a premium number pay and pound; 1.50 / minute for speed compositions (online card payments were not a popular method of payment). He advertised his new venture with 20,000 leaflets that he distributed around his university and, on that day, had done a pound; 97. He now had enough conviction to drop his university course and channel all his energy to his business. Within 4 months, the operation had moved from the council's apartment bedroom to an office in North London, with 21 members of staff selling thousands of phones. At the end of his first year, the company had turned over and pound; 1.6m (which came to the attention of Alex only after receiving a call from his accountant; he was running to the first ATM that he could find double check). Alex had made his first million at just 25 years old. From that point, advertising became more sophisticated, with the company often paying for spreads in national newspapers and television and radio advertisements. The company turned over and pound; 6.6m in its fourth year. However, as in any profitable industry, competitors soon see the opportunity and go to the market. The return on investment slowed down and it was time to count out an exit. There was an opportunity when a German telecommunications company wanted the catalog to be returned from phones and pounds; 9m to the company in 2004.

Diamonds And The Greatest World Suit

Due to successful entrepreneurial efforts, Alex became familiar with some of the most dangerous things in life and has been designated to the vast potential of the luxury market. A friend with a rich friend, who was planning to buy a expensive phone brand for a wife (costing up a pound, 5,000), had triggered her next idea. Alex suggested his friend: instead of buying this brand, he could rather adjust the outside of a market in the market that would argue much more. His friend agreed to the recommendation and, within a few months, Alex introduced Samsung adapted gold gold audiophone with diamonds. He does not say that the recipient's wife loves her. Shortly thereafter, a word came around and Alex began to accept a variety of applications for adaptation. He adapted items for famous A-list customers, such as Alicia Keys, 50 Cent, Lewis Hamilton and Chris Brown. He sold a mobile phone through self-platform Selfridges in London for an impressive 70k and pound; and in the following year, Blackberry sold to the Middle East family for & pound; 150k. Phone companies began to contact it to customize their handsets and other electronic products, such as iPhones and iPads. Using this momentum, he expanded his luxury portfolio and moved to sell fashion items under his Alexander Amos branding brand. The highlight of his career is when he was commissioned to produce the world's most expensive suit – a special purpose-made men's suit made of three world's most expensive wool, with solid buttons of gold and 18ct diamonds. I've been sold to an unknown buyer who has to value in an eye and a pound; 70k.

Alex Amosu Luxury FiguresGrateful to Alex Amosu

Despite its huge success, Alex was looking for something more. He pointed out with middle and upper classes in Africa and found that those in the luxury market were not provided well and often looked down by some international brands. & Nbsp; He set up his next business "Lux Afrique" to tackle this issue.

Lux Afrique

Lux Afrique is today a company offering a range of services to net and African luxury and luxury luxury brands (HNW). As Africa's strong communities expand, there is room for the company to engage with their needs. Lux Afrique organizes unique access to special collections in high fashion stores, hosting events and even offering private wealth management services. In short, there is a lifestyle, a concierge company and events that cover rich African needs.

This year the Lux Afrique Agency, as part of the Lux Afrique Group, launched the personalities, celebrities and sports influencers from across Africa and the world. Alex's vision is that the agency will give luxury brands the opportunity to engage with high profile individuals (either as brand ambassadors) or to contact their millions of followers online and beyond.

Alex sees Lux Afrique's mission as "ensuring that the HNWs in Africa have the level of service they deserve globally, but they also have access to education on finance so that their wealth spreads for many generations ". He names some of his role models – such as Aliko Dangote and Femi Otedola – and he points out he wants to see a permanent effect on the continent where he came.

& nbsp;

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Alex AmosuGrateful to Alex Amosu

In today's world, the typical "characteristic of wealth" story is becoming less and less aware of it. We now hear stories about the individuals who have benefited from attending schools (universities) and universities (often often) in the world, starting to get to the top. This does not ignore the achievements of the vision of this generation – rather to highlight that the characteristic narrative has changed sincerely generations of ages. The story of Alex Amosu, however, is a real, old-school, rich myth. After emigrating from the city's most populous city in Africa, Lagos, Nigeria, to a low-income city-in-city area in London, Alex was really pulling off the land. Working as a cleaner during her youth to make her first million at age 25, Alex's entrepreneurial achievements are inspirational. Today, it is selling luxurious products to some of the world's richest customers.

Move from Nigeria to London

Alex grew up in London and, like many first generation immigrants at the time, his early life was a battle. Initially, his parents stayed in Nigeria while living with a grandmother in a small apartment on the North London council estate, where many members of the family were considered too few rooms; Alex often remembers sleeping on a living room sofa. They could not afford any lions and this became more noticeable while Alex was at school. He remembers feeling uncommon, as he never owned any brand items. As it is today, fashion items relevant to culture (from brands such as Nike and Adidas) were popular among school children and Alex often found versions that had not been branded with " 6 strips instead of 3 that Adidas trainers really assume to have ". The rest to join, Alex wanted to get in and, where he grew up, "two ways were usually got what you want in life – people either stolen or came find a way to pay for it ". The entrepreneurial crew started in the wind and Alex took a paper round in his local area, presenting newspapers at 6am from Monday to Saturday, and paid for £ 10 a week. A few weeks later, he was able to buy his first pair of real Nike Air Max coaches.

Alex's new target was income growth and a single newspaper route would not be enough to achieve this, The so he chose to invest the money he saved from sales to another venture. After being rejected by the football team, he decided to organize a school football tournament instead. Alex took full part of the project, leading each area from producing ticket sales, discussing with the school about space, arranging catering and even awarding the games itself. The tournament produced around £ 1,200 and confirmed to Alex that his business model worked and could be easily replicated in different ways. Then he organized tournaments for other sports such as tennis and basketball and this also extended to organize parties. Having based on making the most of the profit, he once again chose to run a number of his / her own functions, and employing friends and family for free, door, DJ and catering. He was making £ 1,500 regularly for just a few hours on Saturdays.

From Tŷ I Lanhau Barton

Having had a taste of entrepreneurship, Alex wanted to work on a more sustainable business with scale potential. The inspiration for its next project came from an unlikely source. While in college, her pregnant aunt had asked for help with cleaning her home. Surprisingly she paid him £ 20 for her work and, when he asked further, he said that this was the rate to go to ladders. Within a week, Alex had created a logo, printed business cards and leaflets having offered cleaning services in its area. He won his first customer during the following week and turned to the job tracing it. Unfortunately, in North London at that time, an impressive 17-year-old girlfriend was not received and Alex immediately switched off – he remembers that "probably the couple thought I was going to steal something from home ". She's laughing in memory of her memory. The experience learned him a key lesson for a business that faces the customer – a good introduction is essential to ensure clients feel confident in their services. At the time, he did not own any hearing clothes, so lend his father's suit (overcrowded) and, once in his next assignment, he got smart wearing and even with copies of his handbag (to be a proof of identity). He offered to clean their property for a week after that, if they liked his work, they could hire. He fights himself finishing the job, leaving the house smoke-free. Unsurprisingly, he was offered a contract on the spot and place. Soon afterwards, and very similar to my newspaper business, I realized that he could hire friends and graduate the business. Eventually he secured 12 stunning commercial contracts for office cleaning. The business started producing a healthy amount of income. An increasing interest in technology, together with business studies at the college, led him to take a Saturday post in an electrical store. This was the "big idea" when Alexander won his first mobile phone, the Nokia 3210.

Riches Ringtone

If you're young enough, the sale of phones may seem like a foreign concept. Back in the 90's and start at 00:00, mobile phones had grown in sophistication and popularity, but they were still behind the tech tech we are so familiar with today. MP3 phones did not exist yet. Instead, the phones were monotons (imagine a series of musical "beeps" that formed some kind of tone). The phones came with a limited range of phones, but it almost always had the option to compose yourself, using different doons and key combinations. Looking for a ringtone that reflects his own personality, Alex composed a polyphonic version of Jay Z's song. His friends were impressed and wanted the composition for themselves. As he is a businessman, Alex accused one of them £ 1. In total, he made over £ 20 of that single constitution. After investigating the ringtone industry, I realized that no ringtone providers provided for the hip-hop genre, which was increasingly gaining mainstream popularity. Confident that he had seen a gap in the market, the company cleansed his brothers and sisters and focused on ringtones full time.

Alex after selling first businessGrateful to Alex Amosu

Alex set up a premium rate premium rising at £ 1.50 / minute for speed compositions (online card payments were not a popular payment method). He advertised his new venture with 20,000 leaflets that distributed around his university and, on that day, made £ 97. He now had enough conviction to drop off his university course and channel all his energy to his / her business. Within 4 months, the operation had moved from the council's apartment bedroom to an office in North London, with 21 members of staff selling thousands of phones. At the end of his first year, the company had turned over £ 1.6 million (which came to the attention of Alex only after receiving a call from his accountant, he went back to the first ATM that he could find double check ). Alex had made his first million at just 25 years old. From that point, advertising became more sophisticated, with the company often paying for spreads in national newspapers and television and radio advertisements. The company turned over £ 6.6m in its fourth year. However, as in any profitable industry, competitors soon see the opportunity and go to the market. The return on investment slowed down and it was time to count out an exit. There was an opportunity when a telecoms company in Germany wanted the catalog of phones to pay the company £ 9 million in 2004.

Diamonds And The Greatest World Suit

Due to successful entrepreneurial efforts, Alex became familiar with some of the most dangerous things in life and has been designated to the vast potential of the luxury market. He started chatting with a rich friend, who was planning to buy a costly phone brand for a wife (which costs up to £ 5,000), his next idea. Alex suggested his friend: instead of buying this brand, he could rather adjust the outside of a market in the market that would argue much more. His friend agreed to the recommendation and, within a few months, Alex introduced Samsung adapted gold gold audiophone with diamonds. He does not say that the recipient's wife loves her. Shortly thereafter, a word came around and Alex began to accept a variety of applications for adaptation. He adapted items for famous A-list customers, such as Alicia Keys, 50 Cent, Lewis Hamilton and Chris Brown. A mobile phone sold through the London secondary self-esteem for an impressive £ 70k and, the following year, selling Blackberry for a Middle East family for £ 150k. Phone companies began to contact it to customize their handsets and other electronic products, such as iPhones and iPads. Using this momentum, he expanded his luxury portfolio and moved to sell fashion items under his Alexander Amos branding brand. The highlight of his career is when he was commissioned to produce the world's most expensive suit – a special purpose-made men's suit made of three world's most expensive wool, with solid buttons of gold and 18ct diamonds. I've been sold to an unknown buyer and I'd appreciate it at £ 70k in an eye.

Alex Amosu Luxury FiguresGrateful to Alex Amosu

Despite its huge success, Alex was looking for something more. He pointed out with middle and upper classes in Africa and found that those in the luxury market were not provided well, as they often looked down by some international brands. He set up his next business "Lux Afrique" to tackle this issue.

Lux Afrique

Lux Afrique is today a company offering a range of services to net and African luxury and luxury luxury brands (HNW). As Africa's strong communities expand, there is room for the company to engage with their needs. Lux Afrique organizes unique access to special collections in high fashion stores, hosting events and even offering private wealth management services. In short, there is a lifestyle, a concierge company and events that cover rich African needs.

This year the Lux Afrique Agency, as part of the Lux Afrique Group, launched the personalities, celebrities and sports influencers from across Africa and the world. Alex's vision is that the agency will give luxury brands the opportunity to engage with high profile individuals (either as brand ambassadors) or to contact their millions of followers online and beyond.

Alex sees Lux Afrique's mission as "ensuring that the HNWs in Africa have the level of service they deserve globally, but they also have access to education on finance so that their wealth spreads for many generations ". He names some of his role models – such as Aliko Dangote and Femi Otedola – and he points out he wants to see a permanent effect on the continent where he came.

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