Wednesday , January 20 2021

Did Apple reverse its revenue slide? We will know April 30.

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The end of 2018 went badly for Apple. We will soon know how we are doing in 2019.
Photo: Apple

We will soon know if Apple made progress in increasing demand for the latest iPhones in Asia. Poor demand in China caused a remarkable year-on-year decline in Apple's total revenue in the last quarter of 2018.

CEO Tim Cook and co. We have just made a win call with investors for April 30. We will then find out whether the company improved its position in the first three months of 2019.

Do not be optimistic

It is very unlikely that there is already a significant change. Especially because Apple itself predicts months ago it would take $ 55 billion during the January-through-March period. That's much lower than the revenue of $ 61.1 billion in the same quarter of 2018.

Cook blamed the deficit at the end of 2018 on a weak iPhone call in China caused by a slowdown economy. Still Apple has been cutting prices in that country, possibly triggering demand.

All other products of this company sell well. IPad sales were up in 2018, and Mac sales are strong. Apple Watch dominates the costume market. And profit from services is the great hope of the future.

We will find out how these factors come together on Apple's bottom line within four weeks.

Anyone who wants to listen to the iPhone's next conference call with investors can do so on its website. The wireless call has been scheduled for April 30, 2019 at 2:00 p.m. PT / 5:00 p.m. ET.

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