The Burger King brand value of six thousand 500 million dollars worldwide reached so far in 2018, according to Statista's projections.
Burger King's revenue has dropped from $ 2.5 billion in 2009 to $ 220 billion in 2017, according to the company's own and Restaurant Brands International projections.
Conversely, the number of restaurants has grown and has gone from 15 thousand in 2016 to 16 thousand in 2017, based on figures from the company itself and Restaurant Brands International.
Burger King Kanye West turned out, after the singer told on Twitter that his favorite fast food brand was McDonald's.
The chain community manager responded quickly and worried West comments, which has added more than 25,000 I like for the brand and more than 245,000 from Me gusta for West.
The fast food market must innovate and at the same time what they do in their restaurants, brands face the challenges of communication they make in the market, especially within social networks, where Creativity identifies the winning line for brands that successfully connect to the user and those who do not appear to understand their role.
What is the role of these resources is that Burger King or brands like Wendy's have become creative teams in the management of social networks, since they are brands with more than 16,000 shops in the world and in sell more. o fil 220 million dollars.
McDonald's is my favorite restaurant
– chi (@ kanyewest) November 4, 2018
He explains many https://t.co/CalmlcD3eu
– Burger King UK (@BurgerKingUK) November 5, 2018
The eyes are still closed. I can guess https://t.co/Z8pzojmDgb
– Burger King (@BurgerKing) November 4, 2018