Friday , May 7 2021

Destiny 2: Failure to meet sales targets



Destiny 2: Having failed to PlayStation 4, Xbox One, and PC fail to meet Activision expectations because it is about sales and ability to expand "re-connect" with the franchise in general, the publisher said as part of her latest earnings report.

"Whilst it is being abolished, our high expectations of high quality with strong engagement and new methods of play have not achieved our commercial expectations," said Coddy Johnson, Activision manager, during the demand for earnings. "And there's still work to do to re-engage fully with the Destiny core fanbase."

Also during the call, Johnson mentioned how Activision intends to "improve the speed of innovation and affirmation of content in the" game in Destiny, while also creating new ways for players to engage further with Destiny and spend more money through micro-swapping. This statement applies to Destiny and all other Activision free franchises, says Johnson.

Destiny microtransactions come in the form of Money, which players can buy with real money and spend on a number of different extras in the game. What the new form of micro-transformations can be for Men to see. Not surprisingly, seeing Activision is doing more microtransactions, which is considered to be a very big business.

Those who are in Destiny 2's play is currently "deeply engaged" with the game, but Johnson said that Activision will be focusing at the moment to try and get players that have come to an end to come back and take new pictures. Recently, Activision Destiny 2 has temporarily free of charge on a personal computer, which is definitely part of the company's effort to widen audience and game.

"We have not yet seen full core re-engagement in Destiny, which has led to underperformance against expectations so far," said Johnson. "Some players we are still considering waiting and seeing. If you are in, you're deeply engaged. If you are not, we & # 39; n hopefully now is the time to bring back players and earn back. "

Despite the lost sales, monthly operating users for the Destiny franchise grew quarterly and yearly quarter over the year ending the period ending 30 September. Forsaken released early September helped to drive the figures of increasing players, said Activision.

Looking forward, the next big thing coming to Destiny 2 is the Black Armory, which is launching in December. For more information, you can look at the Bungie road map of free content and pay for Destiny 2.


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