Malaysia Airports is wholly owned by, Turkey Airport Rising to Istanbul Sabiha Gokcen, DUFRY World’s Leading Free Duty Brand with Road Continues
Istanbul Sabiha Gökçen International Airport (IATA Code: SAW), where Malaysian Airports owns 100% shares, opened its doors to Dufry, the world’s largest toll-free operator, in November 2020.
Being the second busiest airport in Istanbul, it carried İSG 35.6 million passengers in 2019 and was selected as the fastest growing airport in Europe for seven consecutive years between 2009 and 2015. Despite the pandemic that has affected the This year, İSG remains among the top 10 airports hosting Europe’s largest passenger base. Positioned as Istanbul’s growing airport and star, Istanbul Sabiha Gökçen also makes a strong offer for Dufry to expand its retail presence.
Noting that Sabiha Gökçen Airport aims to capitalize on the reputation of Dufry, the world leader in travel retail, Dato Malaysia Airport Group CEO Dato ‘Mohd Shukrie Mohd Salleh said: “This collaboration will bring benefits to both sides. With the addition of Dufry, we will be able to offer a wider choice at the airport and provide an excellent shopping experience with advanced technology thanks to the product range of well-known international and local brands. Dufry’s toll-free stores will also carry this experience forward with digital technology. On the other hand, it will provide Sabiha Gokcen Airport, serving a population of 22 million potential and fast-growing reputation as a city airport in a strong position to consolidate Dufry’y’s customer base and the opportunity to win in Turkey. “
Dufry will have a total retail space of 3,900 square meters that includes eight stores. Attractive products in basic duty-free categories such as beverages, tobacco, perfumes and cosmetics, plus accessories and sweets will be offered in these stores. Turkey’s cultural heritage and to create an environment showcasing a selection of specialties will also complement the refined shopping experience of local food and souvenirs, and the brand for development.