Thursday , August 11 2022

Elderly flowers instead of rhubarb: Rivella realizes diversity


In Rivella, the change is flying. Rhubarb flavor must go, but now an elder comes.

Our rumors are Rivella: The week before the end came out that the Swiss national drink manufacturer stopped the sale in Germany.

Now the Rothristers shake the Swiss range: the rhubarb variety has reached the end of its lifecycle and is no longer produced. It will have colored violet. This is what Rivella writes in a Tuesday morning message.

Conscious casting

According to a spokesman for Rivella, the casting is to be seen in the context of constant renewal of the diversity: In recent years, for example, mango and peach varieties were already on the market, but deliberately available for a few months, in order to "revive the product range." The same thing happened with rhubarb now. And also the elderberry Rivella doesn't stay forever on the shelves. "How long will it be?" stay there, we don't know yet. "

Therefore, as well as elderberry, there are new varieties in Switzerland: red (original), blue (low calorie), green (green tea) and renovation (less sweet). (JFR / KST)

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