Saturday , January 16 2021

Black Friday: Bargain hunters lose their exclusives at home office



Black Friday started this morning. Because this year because of the Coronapandemie many customers Home from shopping, good business is expected, especially from online retailers. And, according to retailers, customers are really rushing for the discount offers especially online.

“In our specialist stores, we register about one in the area online Double orders compared to the previous year, ”Migros spokeswoman Marcel Schlatter said when asked by AWP news agency. Taken together, the high frequencies in the online store and “managed branch visits” to Migros brought sales increases that were broadly in line with expectations, according to Schlatter.

He says there is a particular demand for ICT products, as well as other Christmas and home office items, he said.

«We got off to a great start. The first products were sold out just after midnight, ”is the motto of Migite Digitec Galaxus subsidiary. Vacuum cleaners and coffee makers it went away “like a warm Weggli” in the first hour of the discount day, says company spokesman David Kübler. According to Kübler, this year is especially popular Mobile phones, computers, televisions as well as all kinds of household items and toys.

Fewer bans in the home office

Interestingly, this year most people’s shopping time has been delayed by about two hours. “We recorded the second highlight this year between 9 am and 10 am – during office hours. In 2019, however, we recorded the big rush earlier: between 7 am and 8 am – en route to work. “That could lead to the conclusion that Home office employees have less of a barrier to shopping during working hours than at the office.

It’s not clear yet whether Digitec Galaxus will meet its own sales expectations this Black Friday. “In terms of sales, we are still well above the previous year’s level,” Kübler said.

Online area is also strong in Coop

The online area is also particularly strong in Coop, as spokeswoman Andrea Ruberti told AWP. One is on the Coop.ch online platform, but also in specialty stores like Microspot.ch or The Body Shop increasing demand. The online area has grown significantly since the spring, which is still being confirmed today, Ruberti added. He attributes this increase to the corona pandemic, as many consumers switched to online shopping.

But the Black Friday deals that Coop sells are also very popular in the still sector. At its current status, sales have advanced “as expected” for today, the spokesman said.

Which articles customers buy the most depends on the store in question. At Coop itself, it is mainly the electrical goods of the Satrap brand itself that have been reduced by 65 per cent. But also Toys, home textiles and advent calendars they are in great demand. In terms of electronics, people particularly liked shopping Airpods headphones from Apple, Cameras by Sony or TV by Samsung.

Brack.ch with many more website visitors

Business is also booming at Brack.ch, as company spokesman Daniel Rei said on request: “Sales of our Black Friday offerings are off to a great start.” According to an initial assessment, the most popular this year is consumer electronics and IT products.

Brack.ch also made clear at night to this day more visitors to their site firm than last year, as Rei said. Servers were resistant to the large number and the online store was easy to access throughout. (sda)




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