It was a hard blow for McDonalds: The rest of the US Intellectual Property Office denied the Big Mac trade right in mid-January 2019.
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The main challenger did not answer Burger King since turning: in Sweden, there are many famous burger shooting on the leading products of McDonald. For example, Burger King sells burgers of the name "Like a Big Mac, But Actually Big" or "Like a Big Mac, but Jucier And Tastier." All these burgers are offered under the term "Not Big Mac" s umbrella.
There is even YouTube video about the action. It shows how customers are very angry – ordering one of the burgers with a striking name. The bar at the bar continues to be impractical.
«It's too funny»
The Irish chain Supermac has been in legal proceedings that McDonald's loses the trademark on the Big Mac. "It was weird," said the executive "Not Big Mac", Iwo Zakowski, CEO of Burger King Sweden.