LJUBLJANA – Consumer associations from seven European countries, including Slovenia, are planning to file complaints with state information commissioners against the huge technology of Google for the breach of EU general data protection (GDPR) regulation. It is expected to be how Google tracks the location of the users.
Users should have control over their personal information. Google's misleading practices are contrary to the spirit and rules of the regulation.
The Slovenia Consumer Association (ZPS) today announced that it will file an appeal against Google with a breakdown of the GDPR for the information officer due to the tracking of user locations. In addition to ZPS, they propose to file complaints with qualified Federations in Norway, the Netherlands, the Czech Republic, Poland, Sweden and Greece.
"Location data can reveal many things about users, such as religious and political beliefs, health and sexual orientation," the European Consumer Organization (Beuc), quoted by a German news agency dpa.
Android's operating system, which has been developed by Google, runs more than two billion smartphones worldwide. In doing so, Google uses different tricks to allow users to keep track of the location, but it does not provide clear information about what the change feature means. The data collected can then be used in a wide variety of ways, including targeted advertising.
"These are problems that affect all Google users in Europe. We need strong, coherent enforcement of these rules. Businesses should not be allowed to block the rules simply they pretend they are observing, no matter how big or global is the company, "he warned Matjaz Jakin from the ZPS legal office.
The ZPS warns, because of unfair practices, consumers are not aware of how much collection and use of their personal data. In addition, users do not have the right choice to share information about locations with Google. The ZPS believes that these practices are not compatible with GDPR, as Google has no legal legal basis for processing those personal data.