Sunday , August 7 2022

McDonald's Future: Will we be spent soon?



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McDonald's recently also in Slovenia has enabled a large number of hamburgers and chips to order badgers and chips through touch screens, but soon they will be upgraded with new technology, which will hopefully offer experience. more personalized to customers and trying to overcome them to buy a larger meal. It is part of an aggressive digital transformation that culminated this week with McDonald's greatest corporate occupation in all the company's history.

What did McDonald buy?

McDonald's at the beginning of this week disclosurehe was invited by an Israeli company under his patronage Dynamic Products, which deals with the development of technologies for changing service user interfaces to more personal or detailed experiences, and the basis for everything is artificial intelligence.

How valuable was the deal, McDonald's did not reveal, but our American business medium is reputable The Wall Street Journal t data has been deletedthe world's fastest restaurant chain would take $ 300 million, or € 267 million, to occupy it.

Chief Executive McDonald, Steve Easterbrook, on the acquisition of Dynamic Origin:

So far, McDonald's largest corporate buyer was in 2000 Boston Market, his direct rival, who offered chicken to his clients in his stores in the US, and that the big M paid him 228 million euros in terms of inflation.

What is McDonald's pledge of technology over which he has drawn more than a quarter of a billion euros?

Short answer: although they did not say directly in the press release, McDonald's hope that the restaurant's customers will be preparing for this, t spend more money.

The technology developed by Israeli Dynamic Yield will be used by McDonald's to upgrade its interfaces t for ordering food from a vehicle (the so-called Drive-Thru) a on restaurants screensand will also operate it in the mobile application.




This is still a photograph for the rest of the world, but booking screens of this kind


Here's a picture for the rest of the world, but there are screens of this kind for ordering "bigmek", "mkchiknov" and other popular dishes to get too in more McDonald's restaurants in Slovenia.
Picture: Reuters




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What is changing to a lousy customer?

The new technology will customize the menu's offer according to time, time, occupancy of the restaurant (what we will get fastest), and the client will suggest an extra temper or dessert pudding according to the products it already has & # 39 u ordered.

The issue seems to be beneficial to McDonald's financiers, as technology has been successfully tested in some locations last year, and by the end of this summer, it will contain thousands t from McDonald's restaurants in the United States where food can be ordered from the car.




The new technology will lead to more orders, they are sure of McDonald's. Would you have wasting euro a quarter of a billion?


The new technology will lead to more orders, they are sure of McDonald's. Would you have wasting euro a quarter of a billion?
Photo: Matic Tomšič

The next step is to expand to all McDonald's restaurants in America, about 14,000, and then to the international market, where technology will also be siphoned into food bantries in cafes, which we have met with t in Slovenia in the last year and a half.

McDonald's aggressive digital strategy




Steve Easterbrook, McDonald's CEO since 2015. is credited with the tremendous changes that have taken place in the company since his appointment.


Steve Easterbrook, McDonald's CEO since 2015. is credited with the tremendous changes that have taken place in the company since his appointment.
Picture: Reuters



Since the company's chains four years ago, Britain took over Steve Easterbrook, McDonalds relies heavily on technology in promoting sales.

– More and more McDonald's restaurants allow touch-screen dishes, the role of traditional cash registers has dropped significantly, and in some places, for example, in a new location in Celje, they only have another.




Celje McDonald


Picture: STA



– Last year, McDonald's US launched a massive campaign to promote its mobile application. Anyone who uploaded it to their smart phone can be ordered for at least one dollar of food, get free chips every Friday by the end of the year.

In Australia, McDonald's in 2016 managed to order food through NFC chips and mobile applications at tables..

Last year McDonald's fans of the science fiction TV series Rick & Morty and returned to the restaurant for a short time after 20 years of the popular Sichuan sauce for McNuggets chicken medallions, mentioned in the third season. series.

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