Thursday , August 11 2022

Mobile Market: At the end of the year, Apple and Samsung were also down



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Although Apple's position on the mobile market is getting worse, the earnings are mostly recorded by Chinese digers.

The sale of smart smartphones in the last three months of last calendar year has evolved differently. We found players to celebrate, as well as producers who are thinking about.

Data for the fourth quarter of 2018 was provided this year by Gartner. Its analysis shows that global smartphone sales for final consumers should reach 408.4 million. extracts – which are more than the same period of 2017, but only 0.1%.

For the year 2018 as a whole, we saw a year-on-year increase in smartphone sales 1.2 per cent to 1.6 billion pieces.

Analysts reinforce the fact that the sale of basic equipment with attractive selling price has developed strongly. On the contrary, we continue to monitor the weak sale trend of high (and expensive) phones.

Lost syndrome

In particular, people are waiting for real innovations that would force them to buy a new phone. In addition, more expensive phones offer many more "unemployed" features or performance, and tend to be less morally obsolete. All of this affects negatively on sales. In addition, prices are rising, and markets in developed countries have already exaggerated.

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On more expensive devices, he built its current strategy, especially Apple. A Californian company had to deal with the biggest reduction of phones by best makers. At the end of the year, it was about to sell around 64.5 million units, which was 11.8% less than last year.

iPhone XS Max

photographs / 4

iPhone XS Max

Source: Ľubomír Vnuk

In addition, it has often been quoted in the last few months that iPhones is fairly sound still selling earlier models (cheaper) than the most recent ones.

The iPhones were significantly less interesting in almost every region, with the exception of North America and some developed countries in the Asia-Pacific region. For example, in the Chinese large market, the company recorded a year-on-year decline to market share of 8.8% of the original 14.6%.

For the whole year iPhones sales should drop by 2.7% to 209 million. pieces.

Apple not only faces the problems of the expensive mobile class above, but other factors are added. And definitely not only is a strange trade war between the United States and China. Specific Chinese brand branding competition is a very important factor, which can offer a much better price / performance ratio.

Samsung was recording problems especially in the long run – the Galaxy S9, S9 + and Note 9 sale was sold as expected and did not help the South Korean company to general growth.

Samsung Galaxy M20 (Green)

photographs / 4

Samsung Galaxy M20 (Green)

Source: Samsung

Samsung can be said to be very similar to Apple. Slowly using real innovation and losing more attractive offers.

But the company, for example He introduced a new line of Galaxy M, which could help reverse the situation and promise many new models of the Galaxy S10.

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In the opposite case, Chinese companies such as Huawei or Oppo (and in the middle class of Xiaomi) are also becoming more prominent. They are reducing the incredible practical market leadership so far.

Sell ​​global user phones for C4 2018

maker

4Q18 equipment volume

Market share of 4Q18 (%)

4Q17 volume of devices

Market share of 4Q17 (%)

Samsung

70 782.5

17.3

74,026.6

18.2

Apple

64 527.8

15.8

73 175.2

17.9

Huawei

60 409.8

14.8

43 887.0

10.8

OPPO

31 589.9

7.7

25,660.1

6.3

Xiaomi

27,843.6

6.8

28 187.8

6.9

others

153 205.0

37.5

162 908.8

39.9

on the whole

408 358.5

100.0

407,845.4

100.0

In thousands of pieces, source: Gartner

The Year of Huawei was 2018

The analytical company did not welcome raising the fact mentioned in the title. It's based on quite clear statistics. Although only in the fourth quarter of 2018, Huawei sold over 60 million. smartphones, over the last year there were over 200 million units.

For the year 2017 Huawei ended with "150 million" selling pieces. So, the Chinese company has combined its situation not only in the first five but also the first three first producers. At the same time, it's definitely reducing Apple.

At the same time, it is no longer true that Huawei only benefits from strong sales in the Chinese domestic market (though, of course, the results of China are very useful). She has ever been a stronger position in Europe and is increasingly trying to penetrate in Latin America or Middle East.

Huawei P20 Pro

photographs / 4

Huawei P20 Pro

Source: Ján Trangel

In addition, Huawei helps with its own brand name, Honor, which is even more likely to appeal to customers who are cost-sensitive. It's easy to say that the model does not have a high model directly from Huawei, it has the option to buy a very similar Honor model (also from Huawei) at a lower price.

Even with these movements, Huawei has a share of 13 per cent in the global market for the full year 2018.

Sell ​​global smartphones for end users in 2018

maker

2018 device volume

2018 market share (%)

Volume of 2017 equipment

2017 market share (%)

Samsung

295,043.7

19.0

321 263.3

20.9

Apple

209,048.4

13.4

214 924.4

14.0

Huawei

202 901.4

13.0

150 534.3

9.8

Xiaomi

122 387.0

7.9

88,926.8

5.8

OPPO

118 837.5

7.6

112 124.0

7.3

others

607,049.0

39.0

648,762.7

42.2

on the whole

1 555 267.0

100.0

1 536 535.5

100.0

In thousands of pieces, source: Gartner

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