Facebook gives TikTok running for its money with the launch of Lasso, a new short-term app, entertaining videos ranging from comedy and beauty to fitness. Through Lasso, users can create and share their videos, follow creators and browse videos from other users. Lasso's creative equipment, such as the ability to adjust speed or add music, also gives you a fun and unique experience of creating videos.
In a statement to Marketing, Said a Facebook spokesman, "Lasso is a unique app for a short form, funny videos – from comedy to beauty to fitness and more. We are excited about this potential, and we will gather feedback from people and creators. "
Meanwhile, TikTok also focuses on mobile videos in a short format, allowing users to express their creativity directly through the mobile phone. According to Fortune, users can create Lasso videos to Facebook Stories and Instagram Stories. Last year, Facebook introduced the Stories function, which includes photos and videos on a user profile for 24 hours. The function also has filters and visual geolocation tags. The movement was assumed by users as a Facebook attempt to go on Snapchat.
Mark Zuckerberg, CEO of Facebook recently said he was considering the format of Stories to be a future for the company. However, the move away from the Feed-first format has not been bad for the company.
"While Stats WhatsApp and Instagram Stories are immediately successful with great successes, Facebook Stories started slower but it is now growing rapidly, and it will be in a better position soon," he explained. Meanwhile, the company also activated advertisements on Facebook Stories and WhatsApp Status.