The proportion of E-commerce at the CFA factory is 16.37 billion of Senegal's gross domestic product, by Mohamed Hapté Sow, director of Jumia Senegal. who in a statement calls for continued efforts to promote this sector. However, the rate of banking is low in Senegal, E-commerce growth is becoming a problem.
Other measures are needed such as mobile wallet and others. "Jumia has adapted to the local market reality and Senegal user's sociology, so the cash payment after receiving the parcel is the best customer approach. 99% of them honor their order on the supply to check. However, Senegal records strong growth in the mobile wallet payment, "reads the document.
In order to promote the sector, the company is organizing its third edition of Black Friday, November 16 to December 7. There are three weeks of promotion.