Thursday , August 18 2022

McDonalds made the biggest deal in 20 years. FMCG, Economy


The company purchased initial Dynamic Products, working in the field of artificial intelligence technologies

On March 25, McDonald announced the dynamic acquisition of Yinamic Products of Israel, which is developing artificial intelligence. This is reported in a press release. McDonald's.

The amount of the transaction was not disclosed. But according to Bloomberg's source, McDonald's is buying Dynamic Yield Ltd. more than $ 300 million

McDonald's will use decision-making technology Dynamic productsprovide an even more individual approach to the client. The company intends to create a menu depending on the time of day, the weather, current traffic in the restaurant and current items of the menu. As well,Based on customer choice, the technology will also offer it additional products.

In 2018 McDonald's proved this technology in several US restaurants. After closing the agreement, McDonald's will begin its operation at Drive Thru in US restaurants in 2019, and then in other countries.

After closing the agreement, McDonald's will be the sole owner. Dynamic products and will continue to invest in the company's development. Dynamic Products will continue to be an independent company, and employees will continue to work outside offices worldwide. Dynamic Yield will also continue to serve its present and attract future customers. Dynamic Product customers include Urban Outfitters Inc., Ikea and HelloFresh. The start will create a separate section to work with after she becomes owned by McDonald's.

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