Apple recently launched its new iPhone 12 model. It then became clear that the company no longer intended to attach the power adapter and earplugs to the box – even in the most expensive model, which costs 13,990 kroner, this will be standard.
Apple justifies this with the fact that it helps reduce carbon emissions, while the boxes get smaller and lighter. The company itself says they can now carry 70 percent more per pallet. The provision will also apply to the older models still in the range.
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– And worse
A UN report has calculated the amount of EE waste produced in the world in 2019 at 53.6 million tonnes, writes DinSide.no, and in that sense this seems like a logical direction to take. Also, power adapters and earbuds are something most of us already have.
“Apple customers already have over 700 million earbuds, and there are more than two billion Apple adapters worldwide,” Lisa Jackson, Apple’s vice president, explained in connection with the launch of the iPhone 12.
Further, Jackson claimed that this move could be compared to taking 450,000 cars off the road each year.
However, many have noted that the cable that comes with the new iPhone is a USB-C cable, which is not compatible with the chargers that came with the previous iPhones. To date, all chargers have been compatible with the larger and wider USB-A standard.
Among those responding are the Nature Conservation Society in Norway.
– When things cost more, it usually means you take better care of them. And there is no doubt that a great many households have far more chargers than they need, precisely because a new one is always included. An added dimension to this is the brand-specific chargers, Nature Conservation Society leader Silje Lundberg told Nettavisen.
– What all mobile companies should do is switch to general chargers, as the EU has said in the past.-At the same time, Apple is anything but an environmental lighthouse. They make it harder to deliberately repair their mobile phones, and they are the worst in this field. Apple sued, among other things, a fixer at Ski who repaired iPhones because he didn’t use Apple’s original parts.
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– Deceives consumers
The MDG is also responding to Apple’s new move.
Hulda Holtvedt is a spokeswoman for the Green Party, which she describes as “greenwashing”.
– I think this does not sound like a real climate measure by Apple. It sounds like this is about getting the most money out of the consumer. This is what is called “greenwashing”. We applaud companies that want to take social responsibility and produce more environmentally friendly, and then Apple should instead start by increasing the durability of the phone and its batteries. They have a business model that means customers will often buy new products, Hottvedt told Nettavisen.
– It would have been better than deceiving consumers that this is an environmental measure, when it really is stingy.
Here’s how Holtvedt explains what is meant by the term «greenwashing»:
Holtvedt further explains that green washing pretends that a measure is about caring for the environment, when it is actually about completely different things – like making money yourself. When Apple then says this is an environmental measure, it’s good for their marketing product of course. However, the consumer must be able to distinguish good enterprises from the business community from what is simply a selling wage, the politician points out.
– Apple has a business model that lets their products expire, or be destroyed in a few years. One solution would be to require durability labeling on the products, so that consumers know more about what kind of durability they can identify with.
The online newspaper has not been able to get coverage from Apple.
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