Saturday , November 28 2020

Apple iPhone 12 Pro Max – The one the others have to beat!

Apple’s iPhone 12 Pro Max is the biggest and wildest edition ever. But also the most expensive. You have to pay almost 18,000 kroner if you buy the largest model with 512 GB built-in storage. We’ve looked at the mobile phone, and have to note that while the price is crazy, the iPhone 12 Pro Max is really worth all the money!

Apple’s new iPhone 12 Pro Max is available in the colors silver, graphite gray, gold and Pacific blue. (Photo: Apple)

Appearance and construction

In terms of design, the iPhone 12 Pro Mac, like the other iPhone 12 models, is unique. The smooth rounded edges we know from the iPhone 11 Pro have disappeared. Instead, the angular form factor found on the new iPad Air, iPad Pro as well as the classic iPhone 4 and iPhone4 5 models, is back on all iPhone 12 models, and of course also the iPhone 12 Pro Max.

Aesthetically, it’s a wise choice, which gives Apple’s latest iPhones a unique design language and luxury feel. Plus, the straight edges really give the phone a more secure grip.

Just like the regular iPhone 12 Pro, the iPhone 12 Pro Max also holds water down to six meters for 30 minutes (in terms of IP68 certification), compared to its predecessor’s four meters for 30 minutes.

There is a significant size difference between the iPhone 12 Mini and the iPhone 12 Pro Max, which is Apple’s largest iPhone to date. (Photo: Apple)

The glass on the new iPhone 12 Pro Max has also been improved in many ways to increase robustness. The so-called Ceramic Shield technology means Apple has added ceramic crystals while casting the glass to make the phone more resistant, while the glass on the back is double ionized w make it more scratch resistant.

The glass at the front and back is also flush with the metal frame around the phone, which also protects the glass better than on mobile phones where the glass is curved at the edges.

Screen and sound

According to DisplayMate, the iPhone 12 Pro Max has the best mobile screen ever on the market. With as many as eleven records, it beats all competing mobile phones of multiple lengths. The large 6.7 ″ Super Retina XDR OLED screen scores top marks in terms of, among other things, absolute color accuracy, image contrast accuracy, contrast ratio, screen reflection, visible screen resolution, etc.

At the same time, the experts at DisplayMate believe that Apple’s lightning – fast processor and graphics engine, as well as OLED screen response time, are adequate compensation for the fact that the iPhone 12 Pro Max screen doesn’t have a refresh rate of 120 Hz like most Android phones in the same price range. For power consumption, it still has to settle for a refresh rate of 60 Hz.

It fitted well with our user experience. There is a slight hint of warmth in the colors, which can be seen on skin shades, white text on a black background, and the like. This is partly due to True Tone, which adjusts the white balance to the ambient light.

The built-in stereo speakers deliver 3D sound through Dolby Atmos, and it’s not just marketing nonsense. It’s an unparalleled experience watching video on iPhone 12 Pro Max. (Photo: Peter Gotschalk)

The phone supports video viewing with HDR10, HLG and Dolby Vision, and the color contrast and reproduction on film and video looks amazing. Video has never looked so good on a mobile screen. So you can live with the fact that it doesn’t look as softly velvety as scrolling on websites or in the mobile menus, as is the case for example on OnePlus 8 Pro.

The audio experience is also the best so far from iPhone. The built-in stereo speakers deliver 3D sound through Dolby Atmos, and it’s not just marketing nonsense. Try playing this trailer on your iPhone 12 Pro Max, and you can clearly hear what we mean. Playing games or watching video on your own iPhone will never be the same again!

The phone comes with three cameras, 12 Mp 13 mm f / 2.4, 120 degree ultra wide angle and 12 Mp 26 mm f / 1.6 wide angle. In addition, there is a 65 mm telephoto with optical image stabilization and 2.5x zoom. As something completely new, the camera also has a LiDAR scanner, which is used to scan the subject’s pixel depth. (Photo: Apple)


Even the iPhone Xs Max had Apple’s iPhones far behind at the front of the camera compared to Android competitors especially Huawei and Samsung. First with the iPhone 11 Pro, Apple came with an acceptable camera phone, with ultra-wide angle and telephoto lens as well as a more light-sensitive sensor and better image processing.

With the new iPhone 12 Pro models, though, Apple is taking a seven-mile step ahead of the camera. Not only does the iPhone 12 Pro Max have a significantly better camera than its predecessor. It is simply one of the best camera phones you can buy for money at all.

The color reproduction ia Landscape pictures are some of the best we have seen from a portable camera. (Photo: Peter Gotschalk)

The phone comes with three cameras with 5x total optical zoom. Including 12 Mp 13 mm f / 2.4, 120 degree ultra wide angle and 12 Mp 26 mm f / 1.6 wide angle. In addition, there is a 65 mm telephoto with optical image stabilization and 2.5x zoom.

As something completely new, the camera also has a LiDAR scanner, which is used to scan the subject’s pixel depth. The advantage of LiDAR is that the camera is better focused in low light, and that low-angle wide-angle portraits are illuminated more evenly and more openly. LiDAR scanning doesn’t work long distances, but it works fine when it’s dark and the subject is close enough. LiDAR is also used if you want to scan and measure a room, for example for Augmented Reality where you can play with Christmas effects in AR apps.

The best reproduction of skin tones in daylight from any portable camera to date. (Photo: Marcus Engelbrecht)

The front camera is known as the True Depth camera in Apple’s language, and in addition to supporting Face ID, which identifies the mobile phone user, has the same 12 Mp resolution as the other cameras.

Summa Sumum presents unparalleled high image iPhone 12 Pro Max photos. Above all in terms of subjects in low light. The camera’s HDR features are otherwise useful for, among other things, landscape images, and to date have the best reproduction of daytime skin tones from any portable camera.

The day is in full swing. But the iPhone’s camera manages to reproduce the sunset without over-exposure and with a lot of detail in the picture. (Photo: Peter Gotschalk)

Performance and features

Under the screen is Apple’s latest and most powerful processor to date, the A14 Bionic, which we first became familiar with with the new iPad Air. The A14 Bionic is a 5 nm chip, which, according to Apple, provides space for an unprecedented number of transistors. That quickly makes the iPhone 12 Pro Max lightning, something our Benchmark tests also confirm. In almost every Benchmark test, it sweeps the floor with top models like the Samsung Galaxy Note 20 Ultra, OnePlus 8 Pro and Sony Xperia 5 II.

A very wide angle gives great depth to the images. (Photo: Peter Gotschalk)

On the other hand, be aware that the little USB charger we know from previous iPhone models is not included in the box with the iPhone 12 Pro Max. The familiar Lightning-to-USB cable is included, but the charger must be purchased separately. For example, MagSafe Charger recently launched Apple – a wireless charger with a round Qi charging plate that is magnetic and mounted on the back of the iPhone 12 Pro Max.

It will of course annoy many consumers that you do not get the charger with the purchase when you pay so much for the mobile phone, but Apple’s argument is that it is a waste of resources, as many of us have the small chargers that still lie in large quantities. And that’s not entirely wrong.

Strøget in Copenhagen in the evening at normal exposure. (Photo: Peter Gotschalk)


This is nothing less than the best smartphone Apple has ever created. The big screen gets top marks for color reproduction, contrast and brightness, and it’s great to watch pictures and movies on. The performance is phenomenal, putting the iPhone 12 Pro Max well ahead of the competition. And when you can use 5G very soon, you have a crazy fast smartphone.

In addition, the iPhone 12 Pro Max is in our opinion the best camera phone on the market right now. Not just for amateurs, because with the many possibilities of the cameras (including LiDAR) and smartphone image processing, photo enthusiasts also have a powerful tool in their pocket.

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