Tinder Today, he has published experience of a new in-app experience that he calls "Swipe Surge," who will send notices to consumers when there is a spike in the Tinder use in their area. The feature has planned to allow Tinder to capitalize more on real-world-driven real events – such as music festivals, parties or holiday vacations and spring , for example.
The company says that it had proven to send push notices to warn users about surplus periods in its app back in 2016, and it was found to have resulted in users creating 2.5x more games during swipe surges.
The users had also received almost 20 per cent more during these events, and were 2.6x more likely to receive a message, Tinder noted.
Now it turns the push notifications into a real product with Swipe Surge.As well as alerts designed to remove Tinder users to the app at the same time, the app will include a brand "Swipe Surge" during the event. People who have already joined the surge by responding to the push notice will then move to the front of the corresponding cone, and Tinder will show you who is currently active in the app.
Tinder says that surgery activity is 15x higher overall, and increases a corresponding potential of 250 per cent.
The company has been working in recent months to promote Tinder as a junior demographic dating app, with a marketing campaign focusing on the "Swipe Life" media announcement and Tinder U test presentation, its college student product.
The Swipe Signs test is now underway in major US markets, says Tinder.