Gartner's Markethare data smartphone for the holiday quarter that has just gone highlights the challenge for device makers going to the world's most mobile commercial show that starts in Barcelona next week: data & analysts show that smart smartphone sales have been held in C4 2018, with just 0.1 per cent growth over a quarter of festivals over 2017, and 408.4 million units have been transported.
tl; Dr: high-hand buyers decided not to molestize upgrade their glossy slabs of sensitive glass.
Gartner says Apple recorded its worst quarterly decline (11.8 per cent) since Q1 2016, although the iPhone maker retains its second position with 15.8 percent of markets behind Samsung market leader (17.3 per cent). Last month the company warned investors to expect less revenue for its financial C1 – and went on to report that iPhone sales dropped by 15 per cent a year over the year.
South Korea's mobile maker lost a proportional year over the year (falling by around 5 per cent), with Gartner stating that high-end devices such as the Galaxy S9, S9 + and Note 9 strive to drive growth, even at Chinese competitors eat in a middle-sized tier.
Huawei was one of the Android Competitors that cause a headache for Samsung. It bucked the share trend that dropped from large vendors to close the Apple's space from a third-party slot – selling more than 60 million smartphones in the holiday quarter and expanding its share of 10.8 per cent in Q4 2017 to 14.8 per cent.
Gartner has named the "Huawei year" 2018, saying he has achieved the highest growth of the top five smart smartphone dealers who grew up throughout the year.
This growth was not "strongholds" in China and Europe only, but also in Asia / Pacific, Latin America and the Middle East, through ongoing investment in those regions, and the analyst noted. Although its extended Honor series has helped the company take advantage of growth opportunities in the second half of the year "especially in emerging markets".
By contrast Apple's double digital decline made it the worst of the quarterly holiday among the top five global phone vendors, with Gartner saying that the iPhone's ill health has weakened in most regions, except for North America and Asian / Pacific Ocean.
He said that the iPhone sales had fallen most in China's China, where Apple's share of the market fell to 8.8 per cent in Q4 (down from 14.6 per cent in the corresponding quarter of 2017). For 2018 an entire iPhone sales down 2.7 percent, to just over 209 million units, added.
"Apple needs to deal not only with buyers who postpone upgrades as they wait for more innovative smartphones. It also continues to face high-price and midprice smartphone alternatives from Chinese vendors. Both challenges limit the growth of Apple unit sales growth, "said Gartner Anshul Gupta, senior research director, in a statement.
"Demand for entry level and midprice smartphones remained strong across markets, but demand for smart smartphones continued to slow down in the fourth quarter of 2018. Increasing innovation slows down at the top end, along with price increase, end of smartphones, "he added.
Further down the smartphone leader, Chinese OEM, Oppo, grew its global smartphone market share in Q4 to pump the Chinese origin, Xiaomi, and a fourth place bag – taking 7.7 percent against 6.8 percent of Xiaomi for the holiday quarter.
The latter had a Q4 grade in general, with only a slight drop in units transported, according to Gartner data – highlighting Xiaomi's incentives for smartphone pulling.
Because, well, with innovation that still catches among the suspects (which still raises high-hand prices), at least opportunity for underwater bwcaneering to cut through, highlight and boring pain users.
Or that's the theory. Users' interest in foldable & # 39; still proven.
In 2018 in general, the analyst says that global sales of smartphones for end users have grown 1.2 percent a year over the year, with 1.6 billion units having transported.
The worst fall of the year was in North America, Asian / Pacific and Greater China (6.8 percent, 3.4 percent and 3.0 percent, respectively), he added.
"In mature markets, smartphone demand is largely dependent on the leading smartphone phone appeal of the top three brands – Samsung, Apple and Huawei – and two of them said a drop in 2018," he noted Gupta.
In general, smartphone market leader Samsung took 19.0 percent of markets in 2018, down from 20.9 per cent in 2017; In the second place, Apple took 13.4 percent (down from 14.0 per cent in 2017); the third place that Huawei took 13.0 percent (up from 9.8 per cent per year); while Xiaomi, in the fourth, took a share of 7.9 percent (up from 5.8 per cent); And Oppo came in the fifth with 7.6 percent (up from 7.3 percent).