In general, convenient shops target visitors and apartment residents in central city areas.
The first first Circle Utility shop has opened at Cook St in Auckland, but consumers who wish to join heavy pressure to the petrol market may need to wait a few years .
After being established by the United States, and more recently, Cylch K has three other shops that are being built and plans for rollout across the country.
The chain is known for its cheap gas consumables and a brand company such as soft drinks, "arms" of frozen drinks and dealing with ready-to-eat meals.
DeerIqubal Basra, development director of the Circle K site, New Zealand said that petrol was not on the agenda immediately, but the company wanted to include it into its franchise model within two years.
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Cylch K stores are internationally either independently or co-branded with fuel sites such as Mobil and BP.
K is a subsidiary owned by Alimentation Couche-Tard, a developer in the Canadian utility stores industry.
In the United States, Couche-Tard is the largest number of convenience store operators, and in Europe it is the leader of the leadership leader in shop and road transport fuel in Norway, Sweden and Denmark and Baltic countries as well as in Ireland.
Couche-Tard has 9978 convenience stores throughout North America, and 8691 shops with petrol. In Europe it has 2723 shops, most of which offer petrol too. More than 2000 stores operate under the banner in 16 other countries, taking the total number of shops to 16,000.
John Polkinghorne of RCG's retail commentator said that New Zealand had dragged behind the US and Asia when it came to convenience stores that operated 24/7 and would fill out the gaps left by supermarkets more, petrol stations and Four Square shops.
"The competitors are quite fragmented. Night's Day is the main main franchise competitor and then you have the petrol and smaller ones usually in the central city.
"I would expect a K Circle to be recognized among the residents of Auckland from abroad," said Polkinghorne.
PRG has a New Zealand franchise for a Canadian-owned brand, but will get Cook Cook's first forward before advertising for operators elsewhere.
The next three shops are being built in Auckland in Newmarket, Chancery, and Morningside.
Basra said that Circle K claimed that there was a leadership in the convenience industry due to its strategic locations, locations, easy storage installations, and unique shelf products.
PRG is the umbrella element for a network of companies that import, distribute and match shop fittings and retail equipment.
The PRG group has offices in Shanghai, Australia and New Zealand.
Basra said that Circle K included its products and labeling itself, and it also included a fast-shop restaurant in which people can grab coffee, hot dogs, and fill their own drinks.
"We will not listen to the market on demand by a possible franchise." There's already enough interest, "said Basra.