A new study has found that people are more likely to drink more alcohol in countries with cooler climates and less hours of sunlight than in an incredible, warmer climate.
The study was the first of its kind and data from all over the world was analyzed.
Researchers now call tighter restrictions on alcohol advertisements during the winter.
However, other academics are suspicious of the findings of the study, claiming that research has now found the opposite position within Europe.
When watching somewhere exotic, it's not unusual to find you cool with a great chocktail or crisp beer more often than one at home.
With this in mind, it is thought of that hot weather would lead people to drink more alcohol – but according to a new study, this is not the case.
In fact, living in a cold climate with a little light of day could make you drink more.
According to the study carried out by the University of Pittsburgh Gastroenterology Division, there is an association between average temperature, sunlight hours and alcohol consumption.
The perceptions suggest that cooler climates can "play a casual role" on how many people drink.
Senior author Ramon Bataller, associate director of the Liver Pittsburgh Research Center, said: "This is the first study that systematically shows that the world is air in the heated and less sunny areas, and you have more drinking and more alcohol surgery. "
The researchers analyzed data from 193 countries and it was found that alcohol consumption increased, such as temperature and sun hours.
They use data from the World Health Organization, World Meteorological Organization, and large large public data sets and negative correlation between temperature hours and sunlight, and alcohol consumption (measured as a total alcohol consumption per head, proportion of population which is alcoholic beverages, and levels of binge drinking.)
The study also found a connection between the climate and the incidence of alcoholic liver disease.
Here's how to cut alcohol can affect your skin
Alcohol is vasodilator, which means it increases the flow of warm blood to the skin, increasing feelings of warmth.
Higher alcohol consumption has also linked to depression depression, which tends to be more prevalent during the winter when there are fewer hours of daylight.
However, the lead author, Meritxell Ventura-Cots, Ph.D., a postdoctoral researcher at the Pittsburgh Junior Research Center, added that it was important to highlight the "many scary factors".
"We tried to control for as much as we could. For example, we try to control for religion and how that can influence alcohol practices."
Other academics are suspicious of the findings of the study, claiming that research has now found that countries like the UK, Germany, Ireland and Poland are in Europe, who have the highest alcohol rates Eat, rather than countries that are colder, dark like Norway, Sweden and Finland.
"Basically, we have found within Europe that this relationship in another study is globally, without role-play," said Professor Jurgen Rehm of the Center for Dependency and Mental Health to & # 39; r BBC.
However, Dr Peter McCann, a medical advisor to Castle Craig Hospital (a drug and alcohol rehabilitation residential clinic in Borders of Scotland) who contributed to the report, and is now calling for tighter restrictions on alcohol advertisements during the cooler months.
"We now have new evidence that the weather, and especially the temperature and amount of sunlight we are exposed to, is strongly influencing the amount of alcohol we use," he said. .
"Further, this weather-related alcohol use has directly linked to chance of developing the most dangerous type of liver disease – cirosis – which can eventually end in failure and death of the liver.
"It is certain that stricter laws on alcohol pricing are justified when we consider the combined devastating effect of low sunlight and cheaper alcohol when consuming.
"Advertising laws with restrictions during the winter months should be strongly considered."
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