Saturday , October 1 2022

40 thousand euros is invested in the development of the Laima Chocolate Museum


In honor of the seventh anniversary of the Laima Chocolate Museum, which will be celebrated on December 18, Orkla Latvija will invest 40,000 euros in its exhibition development and improvement, as well as open a new educational website from the museum , company representatives inform.


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“This year we are celebrating the 150th anniversary of the Laima brand, and the Laima Chocolate Museum is the place to learn about the development of the brand from 1870 to today, as well as the beginnings of sweets. This year we have also developed an interactive museum website, which provides not only current information about the museum, but also an interesting insight into important periods in the history of sweets, “emphasizes Lineta Mikša, Orkla Latvija’s Director of Communications.

“Carefully observing strict health precautions and regulations, we have continued the operation of the Laima Chocolate Museum this year. Currently, the museum is open on weekends only and will be open to visitors until December 20. From the end of December to February, We will welcome sweet lovers to visit us already in February and present the news, “adds Lineta Mikša, Director of Communications at Orkla Latvija.

On December 18, 2013, at 22 Miera Street in Riga, the keeper of the sweetest evidence of Baltic history – the Laima Chocolate Museum – opened its doors. During these seven years, more than 240,000 guests have visited the museum.

The exhibitions have been added to every year since it opened in 2013. One of the museum’s last improvements has been steadily happening since 2017, when the museum’s visual identity began to change.

The past three years have seen the creation of a number of news items, such as an exhibition on the positive effects of chocolate on the human body, a refurbished wall of history.

the various thematic areas of the museum, as well as the reception area. Currently, the area of ​​the museum is 520 square meters, the current exhibit has been created using 100 kilograms of real cocoa beans, while its oldest exhibit is more than 120 years old.

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