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The Supermarket's Christmas Review on deforestation, palm oil runs too political & for British Television – World News



November 12, 2018 08:50:19

An advertising guardian has also considered the supermarket Christmas advertising campaign as "politically" to UK broadcasting.

Key points:

  • The ad breaks a code linked to political advertising
  • The ad has been seen almost 3 million times on YouTube
  • A petition to get the advert appears on commercial television has attracted almost 600,000 signatures

The ad, which highlights the destruction of rainforests for palm oil production, has originally been created for Greenpeace.

Iceland UK supermarket, who has a partnership with Greenpeace, has permission to set up its logo on the commercial and run as part of the shop's Christmas campaign.

However, a bid to broadcast the advertisement on commercial television was blocked.

Clearcast, the body responsible for approving advertising material on behalf of the UK's leading commercial television networks, said the clip had to assess against the UK Broadcasting Code Code rules.

He noted the rule that was applicable to the commercial:

An advertisement violates the ban on political advertising if:

An advertisement inserted by or on behalf of a body whose objectives are wholly or mainly of a political nature.

Clearcast concerns do not extend to the content or message of the ad.

On Friday, the supermarket launched a social media campaign that follows points to the full online reimbursement.

By Monday morning, the ad was seen more than 2.9 million times on the YouTube Iceland Foods channel.

The rest of the clip has been watched hundreds of thousands of times across various social media platforms.

And an online petition to get the advert appears on commercial television has attracted almost 600,000 signatures.

Mark Topps, who launched the petition, said: "As a father of three people who believe this advert would help educate people about how their products kill orangutans and their homes, I & # 39; n feel that the prohibition of this advertisement is injustice ".

Richard Walker, Icelandic founder, Richard Walker told the Guardian in the UK that the company was not "anti-palm oil", but it was against deforestation.

"We believe this is a huge story that needs to be said," said Mr Walker.

"We always knew there was a danger [the clip would not be cleared for TV] but we put our best shot. "

Clearcast noted that the ad was not technically banned, but rather not approved for broadcasting.

"Clearcast is not a regulator and we do not banned ads," said a statement from the body.


information and communication,


environmental impact,



united kingdom

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