Brazilian cosmetics company Natura acquires Avon Products, a US company, creating the world's largest beauty industry group MTI, writing MTI.
The new group of companies can lead in direct sales, with Avon and Natura with over 6.3 million consultants, 3200 stores worldwide, and an extensive digital presence.
The expected gross annual group sales are more than US $ 10 billion and will be present in more than 100 countries with over 40,000 employees. The Natura estimate the potential savings of the merger is $ 150-250 million per year.
As part of the agreement, a new Brazilian holding company was registered, Natura Holding S.A., where Natura shareholders hold 76 per cent and Avoné has a 24 per cent share.
The transaction is expected to close at the beginning of 2020, after which the new company will be listed on a Brazilian stock exchange, with a 55 per cent float free of charge, and will also be listed on York Stock Exchange. New.
Natura was established in 1969, and is a Brazilian international company in the cosmetics and personal care segment, which acquired the Aesop beauty brand in Australia in 2013, and in 2017, The Body Shop. By joining Natura, Aesop and The Body Shop, a multi-brand, multi-branded cosmetic group was created under the name Natura & Co.. It was $ 3.5 billion last year.
It was founded in 1886 in New York, and is one of the best known cosmetics companies in the world. In a multi-level marketing system, the company sold $ 5.5 billion last year.