Photovoltaics and heat pumps are included in the “menu” that PPC will provide to consumers in the context of modernizing its commercial policy. At the same time, for the good customers, implementing a “bonus” program is being paired with a collection of points that will be redeemed in co-operatives, similar to that applied by banks and other commercial companies.
These initiatives are described in PPC’s new business plan for the period 2021-2023 presented by company president and CEO George Stassis to investors with the aim of curbing good customer outflows in the competition and, consequently, recovery percentage of so-called “golden customers” without affecting the forecast that the total PPC market share will fall to 54% from 64% in September 2020.
Photovoltaics and heat pumps are part of the logic of providing energy services in which a company, PPC in this case, participates in the investment (or assumes the full cost) and is reimbursed on receipt part of the benefit to the consumer from the energy saving. At the same time, these initiatives are part of the strategy for heat electrification but also for energy saving and converting consumers into consumers and producers (“prosumers”).
With regard to the loyalty program for good customers, the information states that it will be directed to customers who are not overdue and take more than 2,000 kilowatt hours per year. These customers will be targeted offers and the loyalty program will be provided with a collection of points that will be “translated” into discounts for purchasing products at partner companies.
PPC’s business plan envisages investments totaling 3.4 billion euros by 2023, of which 42% will be directed towards modernizing the distribution network (including installing smart meters and reducing losses such as theft), 34%. in Renewable Energy Sources and 21% in conventional energy, including hydroelectricity.
It is also intended to further accelerate de-ligation as in 2021, in addition to units 3 and 4 of Kardia, Megalopolis 3 will also be “switched off”, which is planned for withdrawal by the end of 2022. follow at 2022 units 1-4 Agios Dimitrios and in 2023 Agios Dimitrios 5, Meliti and Megalopolis 4. After 2023 only the new Ptolemaida 5 lignite unit now under construction will remain in operation. to be completed in 2022.