Wednesday , July 6 2022

How do Europeans use their smartphones?


Photos, social media, internet surfing and e-mail is today's leading intelligent telephone use, according to a recent consumer practice survey conducted by Kantar Millward Brown in collaboration with Honor. The results even confirm the fact that mobile phone domination over mobile phones has changed and how people use their devices.

According to an Honors survey, which recently introduced Honor 10 with a smart smart sophisticated phone, Europeans can now use their smartphones for basic functions such as calls and messages (92% and 83% respectively), but the priority for ( 87%), social media (78%), emails (83%) and internet surfing (80%).

The less important features include satellite navigation, entertainment, mobile app communications and mobile charges, while MMS applications or health and fitness applications are even further behind at the site.

Sex and age make the difference

Beyond the general considerations, of course, Options vary by gender and age of users. In particular girls they use the smartphone of the Social Media at 83% against 73% of the men who use it for the same reason. More active is also shown in the picture, with the percentage of women using their cell phone as shooting pictures reaching 91% compared to 84% of men. In addition, they have a lot of communication, with the percentage of women who use the phone to send messages to 90% compared to 77% of men.

Deviations are also recorded in user preferences depending on age. In particular, its representatives Z production (Aged 15-24) uses smartphone primarily for entertainment, games and communication while more users (25-38 years old – Production Y) use it as a work tool (receiving mail, calls, SMS and MMS).

Z generation generation of the
Telephone calls 90% 93%
Send and receive SMS 81% 85%
Send and receive MMS 26% 39%
Take pictures 85% 88%
Create a video 45% 48%
Internal functions (alarm clock, calculator, voice recording, calendar, etc.) 77% 81%
Browsing the Internet 77% 81%
Messaging applications 51% 52%
Social Media 82% 76%
Entertainment (movies, music, books) 75% 56%
Steering and maps 71% 76%
E-mail 80% 85%
Games 55% 49%
Payments and online purchases 52% 53%
Health / fitness applications 35% 37%

Differences, of course, vary from country to country. For example Borders stand out when using message applications (78%) unlike them Greeks who uses such applications to a much lesser extent (7%).

New Poles use smart phones for communication, pictures and surfing of the internet – most send MMS and SMS, take photos and videos, visit websites, and use internal features such as alarm clock and calculator. On the other hand, New Czechs show how often they play games, compared to other countries, sending lots of SMS and MMS and using the alarm clock and calculator.

Young Hungarians do not like messages and MMS. It is likely, however, that this trend is explained by the fact that they are using message applications to a large extent (61%). Also, another Hungarian use is a great deal in health and fitness applications.

A high percentage of new users from Serbia sends messages and phones, but what makes it clear is to use smartphone for reading entertainment, music, video surveillance, and so on. On the other hand, use sending and receiving SMS and MMS less frequently.


Especially in the case of our country, new phone users use a large percentage (91%) of calls to make calls. 76% of them actually use it to send and receive SMS while 83% see it as a working tool by reading through its emails.

The percentage (81% in both cases) of those who use their mobile phone to take pictures or for functions such as alarm clock, calculator, voice recording, calendar etc. are quite big. The percentage of those browsing the internet through their mobile phone (75%) or which is used as a library (74%) is slightly less but quite high.

In the case of our country, smart smartphone use (51%), for entertainment such as movies, books and music (56%) and for gaming (57%) seems to be less permeating in our country. Finally, 7% are astonishingly small, the number of young people who use their mobile to exchange messages through special requests.

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