As part of the fight against smoking, the introduction of neutral packages in early 2017 should reduce tobacco attraction. A new French study seems to prove that the mission is being achieved among young people between the ages of 12 and 17.
As part of a tobacco control policy, France introduces neutral tobacco packages on January 1, 2017. All the same shape, same size, same color, same typography packages are defective from logos . and maintain new visual health warnings that highlight the dangers of smoking. The aim is to reduce tobacco attraction, especially among 12 to 17 year olds, which are more market sensitive.
To assess the impact of this measure, in 2017, Inserm and the National Cancer Foundation launched the DePICT study (Thystaco Description of Findings, Images and Behaviors). This study examined 2 different rows of 6,000 people representing the general population (4000 adults and 2000 teenagers each time) – one before introducing neutral packages, the other just one year later – on their perception of smoking.
In adolescent between 12 and 17 years of age, the results of the study show that a year after the introduction of neutral packages:
- 1 in 5 young people (20.8%) of tobacco tested for the first time compared to 1 in 4 (26.3%) in 2016, even taking into account their demographic and social characteristics. This decrease is more prominent among women: 1 in 10 (13.4%) of compared to 1 in 4 (25.2%);
- Young people are more likely to consider smoking as dangerous (83.9% against 78.9% in 2016) and to report fear of its consequences (73.3% against 69.2%);
- They are also less likely to say that their friends or family receive smoking (16.2% against 25.4% and 11.2% against 24.6%);
- Young smokers are also less attached to their tobacco brand in 2017 compared to 2016 (23.9% versus 34.3%).
According to the authors of the study, Maria Melchior and Fabienne El-Khoury, "These results show that the neutral package could contribute to the informalization of tobacco in young people and reduce their experimentation."They point out that"the overall effect would be derived from tobacco control policies including the introduction of neutral packages, increased advertising prices, and awareness campaignsFuture studies will focus on the impact of this awareness campaign on regular smoking for families.
After being created on November 21, 2018
Plastic Tobacco Packaging, Increasing Health and Smoking Findings: DePICT, a French-wide study – Fabienne El-Khoury Lesueur, Camille Bolze, Ramchandar Gomajee, Vicki White, Maria Melchior and the study group of DePICT – Tobacco Control Published Online First: 08 November 2018. (available online)
Photo: © AFP PHOTO THOMAS SAMSON