Tuesday , August 9 2022

The decline of non-food is at the heart of the "crisis" of supermarkets


Announced yesterday Friday May 3rd up to 3000 job cuts Mostly about its jewelery and multimedia sections, only the decline of the supermarket "à la française" has been confirmed by Carrefour, offering (almost) everything under one roof.

Not surprisingly, the non-food sectors are the first victims of this huge challenge to supply suffering cupboards, in almost every mass distribution player (Auchan, Casino, Carrefour), t fierce competition of specialist shops, ie e-commerce sites.

The research company Nielsen provides some statistics highlighting the excitement that led the majority of French retail giants to review the economic "model" of their supermarket markets, particularly with sales of shops and serious reduction schemes. T . workforce.

According to recent figures calculated from the history of supermarket and supermarket turnover, over 8 years of evolution of the food and the non-food universe in shops, the non-food equipment (leisure, home and textiles), which counted for 21 billion euros in 2010, produces only 14.7 billion euros in 2018, a dramatic decline of 30% in 8 years! As a result, food shortages increased from 28% to 20% of total supermarket sales (see infographic above).

In detail, leisure activities decreased the most (-35% over the period), suffering the
the dynamics of specialist shops, for example in sport. The 23 and 27% textiles and home appliances lost their turnover respectively.

At the same time, according to Nielsen, there is “food (in the sense of products that are eaten high: all food products, but also beauty maintenance and beauty) have won 7% of turnover ”. But this increase is not enough to compensate for the sharp decline in food that is not our food: total turnover of all products (or CATP) has decreased by 3.3% between 2010 and 2018, identifying & # 39 the research company.

The contrast is synonymous with supermarkets, and "the food is not less developed, but it ran between 2010 and 2018, even from 5.4 to 5.6 billion euros" highlighting a particular problem obtained by the hypers and their idea of ​​"everything under the same roof".

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