Thursday , January 20 2022

We were waiting for, the Ostrava Color festival responds to the end of the funding of Agrofert


Dal Agrofert will not sponsor next year's multi-generation music festival, Colors of Ostrava. Information was confirmed on Wednesday by a spokeswoman for the music festival.

It did not surprise Ostrava Colors. "We were expecting it last year, and there were waves of such reactions that it is clear that cooperation would no longer be able to make sense," said Aktuá, director of the festival, Zlata Holušová. "Their sponsorship will be very absent," he added.

Agrofert himself said that she was prudent for the reasons for finishing co-operation with the festival.

"We have to finish our long-standing partnership with the Ostrava Color festival due to the economic consequences of Agrofert group, which means strict measures that affect marketing activities such as support for different festivals," said Karel Hanzelko, spokesman for Agrofert.

Holušová, in his statement, touches the address of July Tomáš Klus, who has decided to implement a pilot supported by the Agrofert holding. The adjudicator is a long-time critic of First Minister Andrey Babis, whose trust fund holds. Kluus joined other summer artists, such as Matěj Ruppert or Iva Pazderková. However, Agrofert declined that his decision was about the Klus singer's protest.

"As we have already said, the decision to give us the best to cooperate, but not Agrofert and I do not think why they should give money to the event and then listen to the negative reactions of the people, "said Zlatá Holušová.

They did not even think about completing the six-year partnership with Agrofert even after the negative reactions caused by the Klus Boycott. "Agrofert started working with us at a time when Mr. Babiš was not in politics," said Holušová. "For us, it was a valuable sponsor who helped us, and I am not eager to be a partner with this principle, even if they were scared against them with the devil . " We helped us at the beginning and helped the visitors, the festival grew thanked them "Holušová.

The colors of Ostrava have become a major sponsor, and the managers admit that they will lose the money. "I'm not happy that she is so," said Holušová. The new festival looks. Agrofert was not the biggest sponsor, even though it belonged to the main sponsors. The general partners are the Czech Savings Bank and ArcelorMittal. The festival is also supported by the CEZ or the Radegast. One of the co-operation with the festival's main media partner is coming to an end, Mafra, who is also related to Agrofert, is currently being discussed, according to Holušová.

The general public did not understand the responses of the public who lost the festival last year. According to her, people in the Czech Republic do not like general sponsors of events. "This is hurt, because they have a cheaper ticket because it does not want Agrofert, but about the atmosphere in this country as a whole." It is considered that sponsorship congratulates, for something inappropriate, "explains Zlata Holušová, eventually adding the refusal all sponsors are paid.

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