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Tongcheng Yilong wants to use artificial intelligence to transform OTA Jianghu change is still | Ctrip Tongcheng Yilong | OTA_ 新浪 科技 _ 新浪 网


Original title Tongyi Yilong's small "first stock" OTA and WeChat stock stocked for the use of artificial intelligence transformation

Shanghai Xu Weiwei Reporter Report

Guide: The future tourism industry competition will be a competition between large ecosystems, which can form the WeChat,CtripThe three groups from the US and US.

"It took less than three hours to travel from Suzhou to Hong Kong. From dormwory students at Suzhou University to Hong Kong Stock Exchange, we spent 16 years." Wu Zhixiang, co-chairman Tongyi Yilong and co-founder of Tongcheng, wrote the circle of friends.

On November 26th, after both OTAs announced the merger for 11 months, Tongcheng Yilong (0780.HK) had an official listing on the main board of Hong Kong Stock Exchange. The closing price for the day was 12.40 dollars of Hong Kong, an increase of 26.53%, and the market value reached 25.48 billion dollars of Hong Kong. .

Despite Ctrip,Road cattleCompared to the speed of listing of OTA companies, the time spent on the same route is the longest, but the success of Tongyi Yilong has filled the Hong Kong stock gap without OTA companies, and because of the small WeChat in September and October this year. Index of Aladdin program authority index index first, known as the "first tranche of the small program."

At the end of 2017, Tongcheng Network and eLong Travel Network, associated with Tongcheng Tourism Group, announced that they had merged into "Tongcheng Yilong". Over the past three years, the general revenue and profits of Tongyi Yilong have maintained significant growth. According to the prospectus, in the first half of 2018, Tongcheng and Yilong had a combined income of RMB 2.83 billion and a total profit of RMB 845 million (unadjusted), which was higher than the combined earnings for the whole year of last year; The total profit to be modified was RMB 635 million.

After receiving the listing money, Tongcheng Yilong said he will be one of the main strategies in the future, and intends to focus his research and development activities on the optimization of artificial information technology. By using artificial information technology, we will continue to provide personalized travel solutions to consumers. Introducing personal virtual assistants to the journey to make travel easier and more enjoyable. Depending on the deep devices of the WeChat ecosystem platform and future investment of AI, Tongyi Yilong will gradually remove the previous stage of the OTA development, from OTA to ITA (Intelligent Travel Assistant).

The way to IPO in Hong Kong

Li Yang, a senior system analyst in China Airlines and a global travel commentator, described the way to list "Tongcheng Yilong" with "starting early in the morning and holding a late episode." He believes that this is "multiple factors". The result.

The latest prospectus on 8 November shows that the Ctrip share ratio has increased to 24.31%.TencentIt has almost the same proportion of Ctrip. In addition, Wanda, former shareholder of Tongcheng, has pulled back. In early June, the OCT Group announced that it had invested more than 2 billion yuan in strategic investment in the Tongcheng Tourism Team, which has taken some of the Tongda shares in Wanda's hands.

Li Yang is of the opinion that Tongcheng Yilong's terminal reception to the capital market is to have the WeChat wallet access site. Access to the train ticket and the ticket will be given to the same trip. Yilong hotel access is given, sharing the mobile Internet. Bonus feast. According to the prospectus, the transport business accounted for 91.2% of the total revenue of Tongcheng, while the hotel business accounted for 93.8% of eLong's own business, stating that both had good business liabilities.

The data shows that Tongcheng Yilong's monthly operational users reach the third quarter of 2018, and average monthly paying users are 22.6 million. The proportion of repurchase order transactions increased in the combined transaction total of 39.1% in 2015 to 2018. 75.3% during the first half of the year – "low repurchase rate" is a common difficulty in the past OTA, and is easy to overcome it under the WeChat blessing.

Yang Yanfeng, director of the Beijing Union University Tourism Research Center, said in a 21st Century Business Herald interview that Tongyi Yilong chose an Hong Kong IPO stock because Chinese technology leading stocks of Hong Kong at Tencent, and Tencent concept stocks can get high valuations.

Tongyi Yilong IPO sold a total of 1,438396 million shares, with an estimated 1,251 billion dollars of Hong Kong. The total capitalization of the market after completing the global bid was around HK $ 20.1 billion (approximately RMB 17.8 billion).

According to the prospectus, the main uses of the reserves raised include: about 30% for the next two or three years to strengthen the supply of product and service of the company and the company's travel and base service provider; About 30% for the next two or three years for the company to think of Potential Procurement, investments, joint ventures and partnerships that are consistent with the company's general business strategy; around 30% will be used to strengthen the company's general technical strength in the next two or three years; In addition, a small proportion is used for working capital and general corporate purposes.

Yang Yanfeng believes that the most likely investment in M ​​& A by Tongcheng Yilong is associated with river upstream and downstream flights, hotel management companies and scenic area planning operations. He also said that while the current OTA channel has temporarily centralized, the change still exists. "The strong increase of the USA group, flying pigeon is also a very important competitive amount, Ctrip, Tongcheng Yilong, Tuniu still has a competitive cooperative relationship." He noted that after developing the US group comments, let everyone see the high frequency synthesis The possibility that a vertical platform can be successful in a vertical field, so the future includesJingdongThe multi-frequency platform inside can access the vertical sector of the tourism sector, and the OTA market will use more competition, including competition with overseas OTA such as Booking. The overseas market is also a relatively important competitive market.

"Inclusive, OTA can enter the rivers, do things in the travel agency, go up the river, make resources the van and the place, the hotel, or he can enter the overseas market, and compete with foreign OTA giants as Booking. In the current competitive landscape, you may choose a few ways, "said Yang Yanfeng.

OTA rivers and lakes are still in the game

In fact, the same journey has also targeted the resources. In December 2017, Tongcheng Tourism announced the official launch of its new travel strategy, dedicated to the destination of large-scale use, including: comprehensive resort use with an access ticket; comprehensive resort selection package, wine entertainment products; Empower destinations, travel + technical entertainment; global travel consulting, integrated planning and marketing.

Wang Kai, vice president of Tongcheng Tourism and CEO of Tongcheng Wenlu, revealed that the future Tongcheng Business Group will go to the industrial chain, increase investment in destinations, and give more energy to & Scenic scenes or taking part in some industrial projects.

"Online travel has evolved from the previous internal integration into external integration. Online travel will compete at the level of Internet ventures in the future, rather than the competition between online travel agencies. " Zhao Huanqi, Huamei Consulting Group's chief information officer, told the 21st Century Business Herald.

This opinion also appears in Wu Zhixiang's opinion. When he was interviewed by the media and talked about the new trend of tourism, he said competition in the future tourism industry will be the competition between the large ecosystems, which could form a three-layer pattern of WeChat, Ctrip and Mission Mission.

"After the official interest call during the traffic competition period, quality content resources will become the focus of a competition. Whether it is the development of tourism destinations, the conversion and upgrading of tourist attractions, and the OTA scheme, the quality content Indispensable "said Wu Zhixiang.

However, there is also a view that Tongcheng Yilong will rely too much on Tencent traffic. In this respect, Yang Yanfeng believes that Tongcheng Yilong can use the rapid growth phase of these years and use the strategies and resources of a number of shareholders such as Tencent, Ctrip and OCT to set a solid foundation in the development phase, perhaps it will be able to dispose of the excessive dependence of the industry on Tencent. Traffic scene.

Zhao Xiaoma, executive director of Cao Consulting, believes that the risks caused by the symbiotic relationship between Tongyi Yilong and Tencent face the risk of renewal and the risk of removing small program flow dividends. He said, "We believe that the key to the problem is whether Tongyi Yilong can find new business growth points and build its own purpose products."

Li Yang said that the entrance of the WeChat wallet is deeply hidden, and how much value can be produced in the early days. We do not know that WeChat as a social tool should also avoid excessive commercialization that affects consumer experience, so the entrance is left to Tencent attempts to try. But with the value of the flow, it has to be fair value in the long run. In addition, the traffic supply at the Tencent entrance will lead to continuous development and cooperation between Tongcheng Yilong and current industry leader and Ctrip.

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