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Nine percentage releases the first special business: the model of the new generation of male trousers _36 氪



Editor's Note: This article comes from the public number of the micro-channel "Music harbinger" (ID: nakedmusic), Author: Livia, 36 authorized crypton release.

In the last issue of "Idol Trainee", Cai Xukun, Chen Linong, Fan Wei, Justin Huang Mingxi, Lin Yanjun, Zhu Zhengting, Wang Ziyi, Xiao Gui Wang Linkai and You Changjing were named as members of NINE PERCENT. At the time, it was not yet in the summer, and the views of the young people crying on the stage were still alive. It's been half a year since NINE PERCENT has become a group. During the period, as well as the confession of numberless supporters, the most common are the following:

"I'm still a men's group, so many words will be separated to buy a deposit for the album …"

"Every day, I just see people's shape boards, I want to see them fit!"

"Day 123: Is NP out of the box today? No."

After so long, I'm waiting for it, now it's early in winter, this "To The Nines" is available from the end.

Nine Percentage launches the first special business: the model of the new generation of men's team

"To The Nines": nine young men putting fun

Overall, the concept of To The Nines is very strong, with a total of seven songs. From "Awesome 9%" that breaks the rumors of the team to "Pioneers" who want to make personal rules, "Her 喔 It's 喔" and "Dance with the Dance" spread the happiness of energy … Either of the theme & work In terms of the richness of the story or the fullness of the story, NINE PERCENT has given a completely full answer. When compared to the youth on stage, the nine teenagers showed a more mature face than before.

Nine Percentage launches the first special business: the model of the new generation of men's team

Before "To The Nines" was released, NINE PERCENT had long been suspected about the integrity of the team. Captain Cai Xukun said everyone had devoted a lot of time and energy to the album, and he's more willing to choose "slow work and good work" than to fight to release the work.

Today, the NINE PERCENT option is recognized. From market data, "The The Nines" has achieved more than 8 million results after the pre-sale of QQ music, cold dog music, cold music and microphone music before November 9.

Nine Percentage launches the first special business: the model of the new generation of men's team

As far as the music of this album is concerned, album tracks include rocks, lyrical R & B, retro disco and many other styles, just like the diverse face of NINE PERCENT.

Among these, the "Pioneer", named "The Turtle Shell" by fans, is a fast-track with a powerful sense. Wu Yiwei's well-known lecturer and members finished creating words, emphasizing the positive attitude of the younger generation to their bravery to innovate and take risks. The MVs in which the members participated were personally designed with the dark room, photo wall and other eye elements, along with NINE PERCENT's nest-knit group dance pieces, giving strong visual sense to & # 39; The audience, which is very easy to leave deep memory.

Nine Percentage launches the first special business: the model of the new generation of men's team

Another lyric song, Good Things, produced by Veraan, exemplifies other NINE PERCENT efforts to have an impact on the stage. In this slow song, fans can clearly distinguish who the words come, highlighting the full voice of the members' voice.

And this song can be considered as a small epitome of the whole album "To The Nines": the album contains a variety of styles, presenting a variety of features, to show different characters to fans How it can be integrated deep into one. And this also likes the big men's team's point.

Gypsophila into a fire: NINE PERCENT and nine people

When the team was not fit, NINE PERCENT members had their own activities in different areas and achieved outstanding results. As the market proves the best beans introduced by the highest domestic platform, their business value and business ability.

In terms of business co-operation, as well as making friends with a variety of popular brands with many users, this group of young people also has a lot of approval. For example, Cai Xukun holds the Yangshengtang mask and X23 animation approval. Chen Linong is the Waso Shiseido Youth Day spokesman and the series, which is the new summer series of Yanyang. The prince is the Schwarzkopf (Fiseri) spokesman … In addition to the individual, the group also exists. Co-branding co-operation in the form of "small squad", such as You Changjing, Lin Yanjun and Prince Yi, serve as Tmall Wonders and so on.

Fashion and entertainment have not been separated, and NINE PERCENT, which brings a group of loyal supporters, is a frequent visitor to various magazines. Not to mention that all the members have already appeared, Captain Cai Xukun has appeared on the cover of six magazines, including "Red Show", "Feraro" and "ELLE". Fan Yi and Wang Zi have also served as "COSMO Fashion" and "Cover characters from publications such as small bourgeoisie CHICs.

Nine Percentage launches the first special business: the model of the new generation of men's team

On the one hand, members of the team have brushed their faces successfully in the eyes of an audience and market. On the other hand, NINE PERCENT has also shown actively through the multi-brand diversity show as "Happy Campus", "Everyday" and "Run". The quality of the first rate men and the positive energy of the young artists after the 95s.

According to the Aidou site, in front of NINE PERCENT "To The Nines", members have made several attempts in music. For example, Cai Xukun himself made the single core EP "1", the main song "Wait Wait Wait" with an arrangement and elegant sound sounds locked in the new song list, a popular index list , major land fever for ten consecutive days. The first song is the song, and has won a new Asian song list for four consecutive weeks.

Nine Percentage launches the first special business: the model of the new generation of men's team

Another member of the team, Yu Changjing, is more committed to television and television work music. He sang "Ao Red Dust" OST of the "Fujian" television series and theme song "Ying Qing Qing", and is still a new rap of China. "The location of the collaboration with Nawuke" "Flying to the North" was a barrier, confirming the strength of its main singer.

The music work released by different members in different fields gives real supporters and supporters the opportunity to really feel the features of the "multiple people and many colors" group. This is especially important to make To The Nines. By allowing members to develop their music careers over the past six months, the album's producers have done a good job of harvesting the aesthetics and personality of each team's music, and know how the market has the choice of & # 39; ring a ring. .

This is a critical attempt by Ain PERCENT, which implements the NINE PERCENT combination. It is also a multi-company and game-related capital act.

Exploring the Local New Male Production Youth Alliance Method

There is no doubt that "Idol Trainee" is a varied show, and NINE PERCENT of this period is also born in the public eye. However, even a generation of such men's teams have a very high starting point, there are various operational difficulties.

For the time being, the men's team training method is only four months. Members of different companies and receiving completely different packaging operations are enough to make headaches for Aidou Century. Although NINE PERCENT has been set up, members have completed the transfer of competitors to team friends, but the company has different arrangements for developing their artists, and it's hard to fit on days & week

Nine Percentage launches the first special business: the model of the new generation of men's team

Aidou Century did not adopt the method of accelerating the work in the period when the group was most up-to-date, but chose to respect the members' self-esteem to complete the high quality platform. In a previous interview, NINE PERCENT said that preparing "To The Nines" took three or four months. In order to ensure the effectiveness of the group stage, members who are quiet or busy will be able to exercise as early or late as possible within the agreed time.

Surely, this requires more time and cost for the implementation of a limited male team. Aidou Century made such a plan, and reached consensus with NINE PERCENT: Eternal and company are not popular, but work. In the male group market, which seems crowded and vacant, rapid success will only quickly disappear.

Earlier, Chen Yuetian, an 85-year-old investor who had invested in SNH48 and original paintings, said: "There is a higher value for a male and male group in China or the actor, but it's why the men's team did not come out Because everyone did not do it right.

Nine Percentage launches the first special business: the model of the new generation of men's team

So, what is the right domestic male group that can satisfy the public and the images? You need to have business capacity literacy for Cymorthou, we need to ask for a balance in the beans and business exposure; there is a need to have an avant-garde personality aspect, but there is also a need to be music and platform honesty, the most important is the word "group" of the Word men.

NINE PERCENT, a young male group, gradually puts the public's expectations for the ideal men's team.


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