It's funny how smart phone market is behaving. Through 2018 was the first full year in history when sales fell Of these devices worldwide, the segment of high and premium phones, especially those valued over $ 400, has increased significantly.
According to data from an advisory Counterpoint, the sale of phones with prices above $ 400 grew by 18% in 2018. The company explained that the overall decline of the smartphone sector did not affect the makers; n betio on the top ranges, where brands like Apple, Samsung, Huawei, Vivo, OPPO and OnePlus stand out.
The increase was also very significant among smart phones that grow around $ 800.
In fact, the Counterpoint report is also about the decline in the wide sales of cell phones for devices between $ 200 and $ 400, although brands such as Huawei and Xiaomi have focused efforts on producing competitive devices in this field of & # 39; variety.
So, while there is a repeated complaint to criticize brands for the launch of increasingly expensive phones, market behavior indicates otherwise and the growing interest of manufacturers to launch expensive smartphones is supported by distribution and sales figures .
What is the premium maker selling the most phones?
Now who's the maker that more high-end phones are selling. The data may be astonishing, because Samsung and Huawei have combined the most famous phones of the high range, the winner in Cupertino.
Of all the smart phones that were distributed in the most expensive segment, Apple was benefiting from it: 51% of them. Samsung followed with 22% and Huawei with 10%. Even when Last year the iPhone recorded its most important drop in sales in its history of over 11 years.
As well as Apple, Samsung and Huawei, other manufacturers such as Oppo and Vivo increase their participation in this part of premium cell phones, says the study.
Counterpoint says that a segment within the premium category is to call affordable premiums, which are phones whose prices range from US $ 400 to US $ 600. In that category, it dominates OnePlus Chinese maker.