Calls are an adaptation in the English and French series of the same name. Produced by Timothée Hochet, the creator of the gala version, will be one of the anxious productions Apple prepares for his new streaming service, future Netflix competition and other available services, such as Amazon Prime and HBO Go.
Although the company has not confirmed the release date, the press statements point to March 2019. Apple's offensive includes a generous reduction: it is estimated that the company will endorse US $ 4.2 billion in original programs for the year 2022, which is only US $ 1 billion spent this year. Despite the burdensome, the budget compared to the US $ 6,800 million spent annually by Netflix, and even more secretly than Amazon, which reported an investment of US $ 8,300 million in the original content, according to a report by The Guardian.
Apple's adverse relief includes signing of creative producers such as Josh Gad (Frozen), Damien Chazelle (La La Land) level directors and actresses such as Jennifer Aniston.
The platform hopes to shake the market by applying for another unusual formula: to offer film premiereres just two or three weeks after its first performance in cinemas, in movement that could even threaten the cinema chains.
But the most aggressive bet of the new service may be its subscription strategy: it would be free to those who own an Apple device, whether it's iPhone, iPad, Apple TV or Mac computer.
Eddy Cue is one of the team makers, whose offices are in Los Angeles and include two key operators of Sony Pictures, Jamie Erlicht and Zack Van Amburg, who have their recording series such as Breaking Bad and Better lose Saul. "It will be an honor to be part of the Apple team. We want to bring the video to what Apple has successfully done in its other services: incredible quality," Problem Erlicht after he arrived in 2017.
In February 2018, Apple added the Gaumont Television Executive, Carol Trussell (Narcos, Hannibal), as a production manager. The producers' grill also includes Dana Tuinier (New Girl, Glee) of The Paramount Network, who will be a creative comedy operator. Despite the crowded clan, Eddy Cue explained that the scheme is to produce a small number of quality programs rather than focusing on size.
Programming is also a problem, and Tim Cook, the CEO of the company, has already established the first boundaries of the new service. After quoting in a report at The Wall Street Journal, Cook captured the production of Vital signs, a semi-graphic drama about Dr Dre hip-hopper as it included the use of cocaine, organs and weapons. Apple wants high quality programs with great names and great appeal, but does not want to have sex, blasphemy or violence for free, says the newspaper.