Burger King does not stop and return to harass McDonald's, this time with a campaign that aims to promote their iconic brand "quarter of pound" itself.
And this is not the first time to the fun company of a competitor. In mid-February, Burger King took advantage of the controversial shirt of O 'Higgins with signature numbers of fries and cords to shoot at McDonald's.
"If your team had hidden a few brashes, come and get the sea with a real hamburger," was the slogan that was used at the time by Burger King through their social networks.
In addition, in the beginning of February they sailed McDonald's, after they lost the rights to Big Mac's brand in Europe.
It should be noted in January this year, the European Union Intellectual Property Office (Euipo) provided the reason for the Irish chain Supermac, designated by McDonald's, which allowed any company to use the Big Mac brand in the old continent.