Sunday , April 11 2021

66% would grow this 2018 premium brand word market



Porsche Cayenne Turbo

According to Chileautos, the main buying and selling port of cars used in the country, car announcements of premium brands are projected to grow by 66% in 2017, while the remainder of the cars used generally increase by 23%.

For the purposes of this study, which analyzes the behavior of high-use vehicles, the following premium brands have been defined: Audi, Aston Martin, BMW, Ferrari, Infinity, Jeep, Jaguar, Lamborghini, Land Rover, Lexus, Maserati, McLaren, Mercedes Benz, Mini, Porsche, Range Rover, Rolls-Royce to Volvo.

"If in 2017 of the total publications, this group of brands represented 7% of the total, 2018 is expected to be 10%, accounting for the dynamics that have introduced the part hon ", explains Rodrigo Avendaño, Data and Intelligence Manager of Chileautos.

Premium premium market is used

The most required premiums

Although total premium brand car searches in 2017 were 2,608,307, from January to October 2018, searches are already 3,060,417 and the total growth is projected to be 40% by the end of the year.

Another conclusion of the study is that 86.5% of all searches for premium brand cars have been divided into 5 brands: BMW, Mercedes Benz, Jeep, Audi and Volvo.

In terms of the time they are taken to sell, it should be noted that the average number of days a standard car is issued before its sale, such as the Hyundai, is 28 days and in case There is a premium brand, the days An average sales of 22 to 45 days depends on the model. In any case, according to Rodrigo Avendaño, "there are vehicles that can take up to two days to buy if the sale value is lower than average, or if their miles are much average than average ".

The most popular luxury cars

Within the study, luxury cars were considered for those belonging to the same premium brands, but they have an announcement value of more than $ 30 million.

For this category, searches represent 0.6% of the total searches on the portal, with the BMW brand leading the site, and then Porsche and Mercedes Benz, brands that have the same jobs in the 2017 position.

The largest model applied in the luxury category is Porsche Cayenne, with an average price of 38,523,579 million, while the highest value carrier at the portal, the Porsche 911, has a price an average value of more than 51 million.


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