Richard Yu, CEO of Huawei consumer product department introduces a new smartphone Huawei Mate X in the Mobile World Congress (MWC), before the world's largest mobile fairy night, on February 24, 2019 in Barcelona. (JOSEP LAGO / AFP / Getty Images)
BARCELONA, Spain – Huawei China revealed a new folding screen phone on Sunday, joining the latest trend for devastating devices as it challenges the leading players of the global smartphone market, Apple and Samsung.
Huawei revealed its Mate X phone before MWC Barcelona's night, a four-day mobile device demonstration, as the company fought U.S. allegations. it's a cyberbullying risk.
The device can be used on the fastest next generation mobile networks that are coming online in the coming years.
Device makers are looking at folding screens as the next bigger thing for the industry to help break innovative abuse, although most analysts believe the market is limited, at least in the early days.
Y Matte X is the answer to a question that Huawei has faced as he tries to meet the demands of smartphone users for larger screen and longer battery life, says Richard Yu, CEO of his consumer business group.
"How can we bring bigger innovation to this phone industry?" Yu said at the launch of glitzy media.
The Mate X will sell for 2,299 euros ($ 2,600) when it goes for sale by midyear. That's even more than Folds Galaxy recently revealed by Samsung, valued at almost $ 2,000.
The Mate X screen turns out outside so that users can still see when it is closed, unlike the Galaxy Fold, which has a screened closure screen. After exposure, the Mate X screen is 8 inches curly, making it small-tablet.
Yu said that Huawei engineers had spent three years working on the device's bar, which does not leave a gap when it is closed.
"No matter how innovative and technology-developed the new device is, it will take much more time for a critical task of consumers to experience the advantages of mobile phones and 5G technology," said analyst Forrester, Thomas Husson. Huawei still has to "find its own brand name to differentiate from Samsung and Apple and not act as a technology player."
Huawei Technologies tries to raise its profile in the smart smartphone market. Almost everyone with a smartphone has heard about Apple and Samsung, the best device makers, and Google, the power behind Android drum software.
Huawei, a Chinese company with the name of many people in the West, does not know how to state ("HWA-way"), for joining the market echelon.
He's coming close. Samsung was the smartphone teller No. 1 smartphone for the past year, and then Apple, according to the International Data Corp research company, Huawei became third, although it was a second part, and showed IDC data.
The company became an industrial star through plowing to new markets, highlighting its technology, and developing a series of phones offering affordable options for low income homes and luxury models that are sophonic ear sales higher from Apple and Samsung in China and Europe.
But Huawei products are a bit far and far in the United States. The shortage arises from long security concerns that the company could facilitate digital spy on behalf of the Chinese government. Washington has been lobbying European allies to keep its equipment out of new 5G networks.
The cloud over Huawei also includes US criminal payments filed last month against the company and chief finance officer Meng Wanzhou, who are US prosecutors want to be sent out of Canada. They accused them of fraud and said the company had stolen trade secrets, including technology that the mobile carrier T-Mobile was used to prove smartphones.
Huawei is pushed at the time Samsung and Apple are struggling with declining mobile phone sales in the world within an industry campaign that causes more users to hold devices until they are wear out rather than upgrade to the latest model as soon as possible. they did once.
The company sells smart price phones as well as an extensive range of cheaper models that are priced from $ 200 to $ 600 which offer a good camera and other features that & # 39; Most consumers need, says analysts.
But Huawei would not be there today if he had been willing to focus only on China and other Asian markets.
The company took a big step forward several years ago when it started pouring millions to promote its brand and construction partnerships in major European markets such as Germany, France, Britain, Spain and Italy. Gartner's research company estimates that it now sells around 13 per cent of phones in Europe.
With regard to the United States, Huawei can not do as much route as long as the government is casting the company as a cyber-maker, says Gartner's analyst, Tuong Nguyen.
"Building a brand is a long-term exercise, but it will be particularly difficult in the US because they have branded China all," he said. "The barriers in the United States are becoming more difficult."