Saturday , November 28 2020

Greed is why Facebook knows when some iOS users are having their time, or have to have a diet

The Wall Street Journal proved 70 popular iOS apps and 11 were found to send personal information – your personal information – to Facebook. This is probably true if you have signed the app using Facebook, or even a Facebook member. The Journal says that this has been done through a program of Facebook Software Development Kit (SDK) of the "Events" name that allows developers to report to the users' activities of their users to Facebook. The good news is that none of the top ten iOS funding turned over consumer data; however, six of the 15 experienced health and fitness apps turned sensitive information (such as consumer pressures) to Facebook immediately after it was collected.
Although users can decide not to give an application to collect information from their phone, this does not include data given by the user directly to the app. Y Journal gives some good examples, including one app of the name Instant Heart Rate: Human Resources Monitoring. The newspaper was discovered, as soon as the app calculates the user's heart rate, that information will be sent to Facebook. And by the way, here is the most popular app of type in the App Store.

Here's another example. There are 25 million women using Phase Phase and Ovulation Tracking Flo Health Inc. Inc. and the title of the app summarizes its function quite. The data provided by the app user, such as information about its women's circle and who wants to get pregnant, is sent to Facebook. In other words, if you're using that app, Facebook knows whether or not you are.

The company said behind the app Journal sends "not critical" information to Facebook only and that such data is "personalized." But as I note and the report, Facebook has a way to match information with Facebook users. And when Flo sends its data to Facebook, it contains a "unique advertising identifier" that can be connected to a particular device or profile. The company says behind the app, although it is conducting an audit, restricts the use of this data.

Another app of the name sends information about homes that its users are looking at Facebook. The shared information with Facebook includes prices and lists seen by the user, and the homes that were deleted as "favorites."

The reason Facebook collects this information comes down to one word: Greed

A company called a Disconnect was paid by the Journal to carry out the tests. Company's Chief Technology Officer, Patrick Jackson, said that the spread of this user's information was "completely independent of the functionality of the app." And Android users could also face the same issue. The software used by the WSJ does not work on Android, but Defensive Lab's cyber-based company found that one app that sends information to Facebook from iOS users is also doing the same on Android. The company changed behind the app, BetterMe: Weight Loss Workouts, its privacy policy after the Journal contact her; the policy now states that the app sends information to Facebook to calculate "the average weight and height of our users, how many users have chosen their body's particular problem area, and other interactions."

Facebook says that using the "App Events" program, found in its SDK, to collect user data into "standard industry practice", and the information is used to personalize advertising and content. Facebook adds that it also enhances a member experience when he / she uses the social network. A Facebook spokesman says that the company does not use sensitive information, and eliminates those who receive it, such as social security numbers.

But there is a greed in the beet. Targeted advertisements, which are behind the bottom of this whole mess, bring more ad revenue for companies such as Facebook. These ads order a higher price because they are shown to users who have already disclosed a choice for such products, or have a condition that a particular product may mitigate. For example, let's say that a specific Facebook user is entering data on an app that shows it to be overweight. Companies that produce diet aids would pay more to advertise this person on Facebook as it might be more acceptable to the marketing.

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