Here's another example. There are 25 million women using Phase Phase and Ovulation Tracking Flo Health Inc. Inc. and the title of the app summarizes its function quite. The data provided by the app user, such as information about its women's circle and who wants to get pregnant, is sent to Facebook. In other words, if you're using that app, Facebook knows whether or not you are.
The company said behind the app Journal sends "not critical" information to Facebook only and that such data is "personalized." But as I note and the report, Facebook has a way to match information with Facebook users. And when Flo sends its data to Facebook, it contains a "unique advertising identifier" that can be connected to a particular device or profile. The company says behind the app, although it is conducting an audit, restricts the use of this data.
Another app of the name Realtor.com sends information about homes that its users are looking at Facebook. The shared information with Facebook includes prices and lists seen by the user, and the homes that were deleted as "favorites."
The reason Facebook collects this information comes down to one word: Greed
Facebook says that using the "App Events" program, found in its SDK, to collect user data into "standard industry practice", and the information is used to personalize advertising and content. Facebook adds that it also enhances a member experience when he / she uses the social network. A Facebook spokesman says that the company does not use sensitive information, and eliminates those who receive it, such as social security numbers.
But there is a greed in the beet. Targeted advertisements, which are behind the bottom of this whole mess, bring more ad revenue for companies such as Facebook. These ads order a higher price because they are shown to users who have already disclosed a choice for such products, or have a condition that a particular product may mitigate. For example, let's say that a specific Facebook user is entering data on an app that shows it to be overweight. Companies that produce diet aids would pay more to advertise this person on Facebook as it might be more acceptable to the marketing.