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Cyber ​​Monday is on track for the US online shopping record

(Reuters) – Cyber ​​Monday was on track to bring a $ 7.8 billion record in online sales in the United States, as millions of shoppers have taken for steep discounts on everything from Lego's screen TV installation big.

It is expected that this marketing event will steam this evening as West Coast shop stores deal after work and those on the East Coast of the United States make pre-bed purchases, according to Adobe Analytics, It measures transactions of 80 top retailers and 100%.

"Many shoppers have stayed on some purchases, and three hours tonight is expected to bring as much revenue as an average full day," said director of Adobe Digital Insights, Taylor Schreiner.

Target Corp and Inc. were pulling out all the stop by offering free provision with no minimum ordering requirements and bombing companies with promotional emails. Companies had recorded $ 531 million from 10 a.m. ET, Adobe Analytics was discovered.

Amazon shares were up 5 per cent in afternoon trade. Macy's Inc., Kohls Corp and Target components also raised.

In a different estimate, Mastercard SpendingPulse predicted a 25 per cent jump in e-commerce sales to at least $ 3 billion. That figure is based on sales through the Mastercard payments network and estimates for other payment forms such as cash and check.

The U.S. forecasts This is still relative to Alibaba Group Holding Ltd "Individual Units Day" earlier this month, which was trialling at $ 30.7 billion in sales.

Pre-promotional US promotional efforts highlighting those who complained that they wake up to more Cyber ​​Monday emails than in recent years.

"Yes retailers, I know it's even Cyber ​​Monday without the 150 emails," a tweeted Keina (@RealMamaEagle), a user from Delaware.

Packing goods are seen on shipping labeled conveyancer belts at the Amazon delivery center in Robbinsville, New Jersey, USA, November 26, 2018. REUTERS / Shannon Stapleton


Drawing around 75 million shoppers, the day was a test of retailers online platforms and delivery operations.

If the right IT infrastructure is not supported, heavy traffic could have created hours of glitches like those during the Prime Day Amazon marketing event in July.

But from 2:30 p.m. ET on Monday, there were no technical difficulties on a large chain in the United States, according to the key track. On Black Friday some websites, including J.Crew's clothing retailer and home improvement chain, Lowe's Cost Inc had lost temporarily.

Consumers buy holiday gifts increasingly online, weakening the importance of Black Friday, when traditional shoppers traded brick and mortar shops for the best deal.

"I will find Cyber ​​Monday to be more convenient than Black Friday," said Jeissy Casilla, 23, a retail worker in Puerto Rico, adding that she allowed her to browse a number of shops and offers and avoid long lines.

"I think Cyber ​​Monday is better in terms of how much you can do while doing so big – in essence, a better chance of the best deal," he said.

It is expected that the toys have the largest discounts, said Adobe Analytics, as retailers wrecked to fill the vacuum bankrupt bankrupt by USA US toy retailer.

The target offered 30 per cent off on selective toys, while Kohl's discounted Lego sets between 30 percent and 40 percent.

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Brandwatch tracked a social media chat that 13,000 social media from #Cymondmonday, the Apple Watch & Apple video and the Red Dead Redemption 2 were two products that were discussed extremely.

The retail sale at the National Retail Federation will show retail sales in the United States, including online, in November and December increasing between 4.3 percent and 4.8 per cent over 2017, for a total of $ 717.45 billion to $ 720.89 billion.

Additional reports by Uday Sampath Kumar and Soundarya J at Bengaluru, Melissa Fares in New York and Jeffrey Dastin in Los Angeles; Edited by Bernard Orr and Meredith Mazzilli

Our Standards:Principles of the Thomson Reuters Trust.

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