As Dr. Seuss finished at the end of his life, the children's author told his wife that she would have to take care of the Cat in the Hat, the Lorax, the Grinch and all the dear characters that he created.
It was a mission Audrey Geisel had welcomed for more than a quarter of a century. As a literary and experienced literary estate supervisor Dr. Seuss, she carefully guarded the magnificent works of the writer and illustrator known as Theodor Geisel and the Seuss legacy expanded. He promoted a very profitable multimedia brand, from books and films to theme park and Broadway show Seussical.
Audrey Geisel, 97, had died on Wednesday at her home in La Jolla's department of San Diego, the Random House Children's Books.
Geisel, who established Dr. Seuss Enterprises, said she was motivating her husband's departure when he died in 1991.
"You keep sound control as if they were children," said Geisel at The Associated Press in 1998. "I do not want the Cat in a bad part of the town, so I talk. "
Tight commitment to the empire
But she went far beyond keeping a tight grasp of the empire. She expanded her broadly beyond what her husband cared for in creating her story of 47 children.
And, oh, the places that took it.
More than 10 million Dr Seuss books are sold every year and new work is coming to an end, as last spring 100 first words Dr Seuss, According to Random House.
2000 live live movie version How Christmas Grinch Stole, Playing Jim Carrey, is an office box. But Audrey Geisel and critics criticized a live action adjustment in 2003 The Cat in the Hat and Mike Myers screened Austin Powers fame.
"I never see Austin Powers, But I knew & Yeah, baby! & # 39; and I did not want Yeah, baby! & # 39; at all, "he told the AP in 2004.
Geisel is believed to be an active producer of the animated film And Grinch, Released last month and taped Benedict Cumberbatch to voice the character of the title.
A survey conducted by AP-NORC submitted earlier this month And Grinch just behind It's Wonderful Life of favorite holiday or television movies. He did not identify whether it was an animated 1966 classic Carrey version produced by Chuck Jones and had reported by Boris Karloff.
Films have been profitable with the latest Grinch production earns $ 245 million from the US at the box office, according to Comscore. Animated film versions of And Lorax raked in $ 214 million a Horton Hears Who made $ 154 million.
Although Geisel has kept tight productions and marketing, some of those efforts may have left the spirit of Seuss, says Philip Nel, an English teacher at the Kansas State University who wrote Dr. Seuss: American Icon.
He was afraid of children to some extent.– Audrey Geisel told AP about his late husband, Dr. Seuss
A group of books, for example, who uses the Cat in the Hat as a conventional educator wandering from the rebellious roots of the character, Nel said. Another book of the name Seuss-isms for Success Seuss extracts from context to apply to business situations.
"There were some pretty things too," said Nel. "The animated Horton film was very thoughtful and Seuss's universe understood very well."
Geisel was a pre-pre-school nursing student in Chicago at the University of Indiana.
Her license plate reads GRINCH
She and Theodor Geisel, who were 17 years old, were married to other people when a relationship began in the 1960's. His first wife, Helen, took his own life.
Audrey Geisel sent the two daughters he had with her first husband to go to school after Geisels married in 1968. The couple did not have children together – Seuss did not like of children, he said.
"He was afraid of children to a degree," said Audrey Geisel to AP.
Geisel said she understood the severity of what she was doing when her husband died, but she was surprised how much she was to oversee the business and affinity of Dr. Seuss.
It was transported around La Jolla in Cadillac with a reading license that reads: GREAT. And she showed up at events that celebrated her late evening.
In 2002, Geisel helped reveal bronze sculptures from Seuss and some of the most beloved characters in The Seuss's Memorial at his own home in Springfield, Mass. The work was created by her daughter, Lark Gray Dimond-Cates.
When Audrey Geisel revealed her late husband's sculpture sitting in her desk, her blue light eyes were tied to tears as she went down and kissed.
Despite any concern her husband might have had around children, she wanted children to crawl on the firm work.
"I would like some parts of it to get real," he said, "because they have been rubbed so many times by a few small men."
As well as being a Seuss defender and champion, he also influenced his work.
When Seuss wrote the book that came The Lorax, the author's block and suggested that they were going on a trip to be stored, Nel said. They traveled to Kenya, where acacia-cutting workers triggered an idea.
"He said," They can not break down my water Dr. Seuss – "which added the truffle trees – which invented Lorax's protection," said Nel.