Tuesday , August 9 2022

Apple was the last worst quarter in sales at the end of 2018 and Huawei is approaching


A report by a market analysis company, Gartner, shows the decline in iPhones sales, which led to Apple stock decline in the last quarter of last year. According to the survey, the manufacturer sold a total of 64 million iPhones in the last three months of 2018, which represents a 11.8% reduction over the same period last year.

According to the survey, the company had the worst sales drop in the last quarter since 2016. Still, the company has lost a market share: at the end of 2017, she had an interest of 17.9%, had to transport to Samsung with 18.2%%, but at the end of last year this number was 15.8% for Apple, against 17.3% from South Korea. It is worth noting, however, that both companies have lost space worldwide in the mobile phone scenario.

Data from the last quarter of smart phone sales in the world (Art and source: Gartner)

Throughout the year, the American maker also had a drop in the number of handbags sold. They were 214 million in 2017 versus 209 million in 2018, a 2.7% reduction in the period. The company also had a 0.6% discount on market share.

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In the last quarter of 2018, the market generally made 408 million smartphones, a 0.1% increase over the previous quarter. During the year, the overall market saw a growth of 1.2%, hitting the mark of 1.55 billion units that were marketed worldwide.

However, mature markets, such as North America, Asia / Pacific and China decreased by 6.8%, 3.4% and 3% respectively. For the research company, this happened due to searching these markets with high-end devices from Samsung and Apple, which had worse performances this year.

Smart phone sales data worldwide throughout 2018 (Art and data: Gartner)

Samsung so on

Samsung-led sales with 70 million units, followed by Apple and then Huawei. In South Korea it was also seen that sales dropped by 4.4% in the period and a slight decrease in its share of the market by 0.9%. However, he still remains a leading market maker. In the year, Samsung also saw an 8.2% reduction in smartphone sales, with 295 million handhelds in 2018.

"Huawei Year"

Garter puts 2018 as a Huawei year for the mobile industry. The company sold 60 million handbags with the highest growth among the giants and, in general, saw a 37.6% increase in the number of handouts that were marketed in the last quarter.

"With strength in China and Europe, Huawei continued to increase its investments in Asia and Pacific, Latin America and the Middle East, thinking of future growth," said Anshul Grupta, chief researcher at Gartner. As a result, the Chinese company was able to access Apple in terms of market share with 13% of the total, compared to 13.4% of the American market. Last year, Huawei was only 9.8% of the global market share.

The other growth figures for the year were Xiaomi, with 122 million units having sold, and Oppo, a total of 118 million units, combining its position as the fifth largest maker in the world.

Source: Gartner

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