Since 2016, Lidl has been offering its customers a variety of wines on its online shop. But in a few days, good wine lovers will no longer be able to race through the Lidl website. "We are fair: the doors of our wine cellar will be closed permanently on May 26," so read on the homepage of the Lidl store.
The distribution costs would be too much compared to the demand: "We will focus our web shop on not food," said Lidl Retail Retail spokesperson.
So Lidl offers interesting prices on the last bottles: "To collect this bad news, we need a glass of wine. Or a bottle. Find out for the occasion that a bunch of bottles of wine are at an unprecedented discount," read on the site's sign.