Wednesday , July 6 2022

W & P Cement and concrete under the new umbrella brand "Alpacem"


Klagenfurt (APA) – The Wietersdorfer Group would like to have a uniform appearance in cement and concrete field and will be released on Thursday at a press conference in Klagenfurt that the department will operate in the future under the umbrella "Alpacem" brand. Market leadership in the Austrian area – Slovenia – North East Italy with a current market share of 30 to 35 per cent in the expanding Alps-Adriatic region.

Six regional companies in the three countries have been combined under the umbrella brand, but regional brands continue. Over the next three to five years, company managers are hoping to increase sales in the Cement / Concrete Department of the EUR 155 million to EUR 200 million at present. Synergies should be used better, transferring information among the individual sites should join. Product development for different markets will take place across boundaries.

In the booth of 640 employees, no changes have been planned, said Alpacem Chief Executive Bernhard Auer and Lutz Weber. However, a generation change would be about to occur, where new job profiles would be presented under a digitic signal. In the coming year, for example, a new analysis system for Awtolab will be implemented on the Wietersdorf cement work in the Carinthian Görtschitztal field. Currently, production samples of production still remain partially subtracted. In the future, a robot will do this. Instead of the 40,000, 70,000 previous samples are taken and analyzed, improving the uniformity of the products.

~ WEB ~ APA334 2018-11-08 / 13: 31

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