Airport City, Israel (ots / PRNewswire) – The Sparkling water brand and the entertainment icon is co-operating in a new Christmas campaign with a powerful environmental message
“Enjoy the small, meaningful things in life”
SodaStream, the leading sparkling water brand *, today unveiled its Christmas 2020 Campaign, which focuses on enjoying “the little things that matter”. SodaStream’s biggest global campaign yet, which stars hip-hop legend Snoop Dogg, is urging people to focus even more on the small but important things in life this Christmas season. The campaign puts people first and does the magic of the season itself.
Find out the campaign
This Christmas season, instead of traveling or making big plans, families stay at home and enjoy the small but meaningful things. As always, SodaStream also conveys its environmental message when Snoop, along with an animated turtle, calls on people to take the small step to switch to reusable products and thus make a major contribution to our planet. A reusable SodaStream bottle can save several thousand single-use plastic bottles.
The campaign spreads these important messages in the typical SodaStream style, with senior chant Snoop Dogg promoting a focus on the “little things” like ginger baking with the family. In another scene, the whole Snoop family is sitting at the festival table struggling to stay away from the screens, and everyone is wearing Snoop’s face, from the kids to the dog.
“At SodaStream we always encourage people to dare to make positive changes. This year we’ve really done everything to offer a campaign that everyone can understand, a campaign on what really matters in life,” said Karin Schifter Warden, SodaStream Global CMO. “SodaStream is the epitome of such a small change to reduce single use plastic waste, and Snoop Dogg is a great partner in helping get that message across in a fun way.”
“I love my SodaStream so it was natural for me to partner with them for this campaign. They make a great product and make a huge difference in the world. So I’m happy to help spread that love, ”Snoop Dogg said.
Famous director Jake Szymanski directed the video, which fitted perfectly with the company’s playful tone and style. Szymanski’s successful productions include “Mike and Dave Need Wedding Dates”, “The Package”, several short films for “Funny or Die” and “Saturday Night Live” as well as a recent acting comedy inspired by Forrest Fenn for Studio 8.
(* by volume usage)
SodaStream is owned by PepsiCo and is the world’s leading volume soda manufacturer. SodaStream allows consumers to easily enjoy sparkling water at home and help save our planet. Sodium sparkling water is better for the consumer – healthy, easy to make, easy to carry – and better for the planet – helps consumers replace thousands of single-use plastic bottles with one SodaStream bottle reusable. The products are available in more than 80,000 retail stores in 46 countries. To learn more about SodaStream, visit www.SodaStream.com and follow SodaStream on Facebook, Instagram and YouTube.
Inquiries and contact:
Global Public Relations Manager
Photo – mma.prnewswire.com/media/1338230/SodaStream_Snoop_Dogg.jpg
Logo – mma.prnewswire.com/media/1158012/SodaStream_Logo.jpg