First in the US and Canada, Apple News Plus also gives access to 300 magazines and a few newspapers for $ 9.99 per month. With the announcements Apple is intensifying its efforts to do more business with services.
IPhone sales stand still
The iPhone is currently the Group's most important product – it generated over 60 per cent of revenue in the last financial year. But sales have fallen recently – anyway, the days of rapid growth in the business are over. So Apple wants to use the approximately 1.4 billion devices in the hands of its customers as a basis.
Apple launches streaming service
No price was mentioned for "Apple TV Plus" initially. However, the app should be available from the first start in more than 100 countries. Apple is competing with services such as Netflix or Amazon Prime Video, although initially in a smaller format. Apple won for famous filmmakers such as Steven Spielberg and J. J. Abrams and Hollywood and TV stars like Oprah Winfrey, Jennifer Aniston and Reese Witherspoon. Winfrey, Spielberg, Abrams, Aniston, Witherspoon and others came to Cupertino to present their projects briefly.
An app also runs on TV
The TV app on Apple devices will be expanded beyond the new service. This allows users to subscribe and use a single payment sender directly there. For example, HBO, Showtime and Hulu are in the United States. International channels should be available from the relevant countries, without further details. The app should also make personalized suggestions based on the programs previously viewed. The app will be available for the first time not only on Apple devices, but also on TVs from Samsung, LG and Sony, as well as on streaming boxes of Roku and Amazon Fire TV. In addition, the app, currently available in ten countries, will be used soon throughout the world.
Game subscription from Apple
The game subscription is also expected with the name "Apple Arcade" in the fall. There should be no advertising or additional fees. At first, there were no details of the subscription price or the game titles available. Previously, there was a lot of speculation about the possibility that Apple could sell deals for multiple services.
For Apple News Plus, each subscription would cost about $ 8,000 a year, Apple said. Members of the family can read for the $ 9.99 per month. As already revealed by the "New York Times" and the "Washington Post" not there – but the "Wall Street Journal" and the "Los Angeles Times".
Start in Austria is still unclear
Apple had bought some time according to the "Texture" app, which had dealt with various journal publishers in the United States. In the fall, the app should launch to Australia and the UK. It was not said whether or not the service will come to Austria, Germany or Switzerland.
In the US, Apple's credit card will also, which the group publishes along with the bank Goldman Sachs.