Thursday , August 18 2022

Nintendo America Reggie Fils-Aime to Retire: Doug Bowser Nominated New President


REDMOND, Washing .– (WIRE BUSINESS) – After more than 15 incredible years in Nintendo America, and almost 13
Like his President and COO, Reggie Fils-Aime will retire. His last day
with Nintendo in April 15. Doug Bowser, current Vice-Chancellor of NOA
President of Sales and Marketing, succeeds Reggie as President
or Nintendo or America.

"I appreciate everything Reggie has to do for Nintendo," he said.
Shuntaro Furukawa, President of Nintendo Co., Ltd. "Inside and outside
our company, Reggie is called an outstanding leader. We are grateful
he left the business in a good way with strong momentum.
Although we will lose it and we wish it best in its retirement,
we are also proud of having such a skilled successor ready to step in
that role. Doug Bowser and the rest of the team will ensure seamlessly possible
Transitional and ongoing momentum for Nintendo. "

"Nintendo owns a part of my heart forever," said Fils-Aime. "It's part
That's full of thanks – for the extremely talented people I have
working with them, for the opportunity to represent such a great brand,
and above all, to feel as a member of the most positive and in the world
a permanent game community. I look forward to leaving well
good health and humor, this is not over game & # 39; for me, but instead
& # 39; Level up & # 39; For more time with my wife, family and friends. "

"I've had a great benefit for me to work with Reggie and to mentor
four years in Nintendo from America, "said Bowser." And we're resting for us
continues to build on its work to evolve and expand our brand,
promoting Nintendo's global mission of creating smile. there are
millions of more and those who are coming. "

Fils-Aime started in Nintendo America in 2003 as its Operational Division
President of Sales and Marketing and became President and COO in May
2006. It began its time with Nintendo during Nintendo GameCube and Game
Age in advance. His leadership expanded from Nintendo's largest territory
the audience about Nintendo products such as phenomena Nintendogs, The Frain
, The Wii Sports a Fit Wii millions of new came
players to the world of video games. The control of Fils-Aime led to
Record sales for products such as Nintendo DS, Wii, Nintendo
3DS and Nintendo Switch systems. At the same time, he communicated
Innovative new product features to a broad audience through its strong and
affable personality, making it a favorite of media, members of
Nintendo video game industry and supporters alike.

During his tenure, Nintendo of America has expanded his body
presence in the United States, after establishing a sales and key marketing
an office in Redwood City, California, and built a new NOA headquarters in Aberystwyth
Redmond, Washington, who has received awards for his environment
friendly design

Bowser is an industrial veteran who joined NOA in May 2015 as the Is
Sales President before being promoted to Senior Vice President
Sales and Marketing & next year. During his time at NOA, led by Bowser
the sales and marketing efforts for Nintendo Switch, which became
The fastest video game system that sells this hardware through 21
months ago, according to The NPD Group. Previously, Bowser was an executive
with the powerhouse of Electronic Arts industry, most recently as a company
Vice President of Global Business Planning. He also worked in Procter &
Gamble in different sales leadership roles in Asia, Latin America and America

About Nintendo: The world-wide pioneer in the creation
Interactive entertainment, Nintendo Co., Ltd., or Kyoto, Japan,
production and marketing of hardware and software for its Nintendo Switch
system and Nintendo 3DS family of portable systems.
Since 1983, when the Nintendo Entertainment System launched, The
Nintendo has sold more than 4.7 billion video games and more than 740
million hardware units globally, including Nintendo Switch and
Nintendo 3DS family of systems, as well as Game Boy, The
Game Boy Advance, Nintendo DS family of systems, Super NES, The
Nintendo 64, Nintendo GameCube, Wii
a Wii U systems. It has also created industry icons that
has become well-known, home names, such as Mario, Donkey Kong,
Metroid, Zelda and Pokemon. All property subsidiary, Nintendo of
America Inc., located in Redmond, Wash, serves as headquarters
Nintendo operations in America. For more information about
Nintendo, visit the company's website at

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