I'll be released in December
One of the Japanese secured Daniel Herrero. Here is the high-end brand created in 1989 and it's debuted in the country in a few days
Lexus's arrival in Argentina began to break down and finally the brand "Toyota" group brand will be marketed in the country from December.
It's sound that was created by the Japanese in 1989 to compete, to start in the United States and then worldwide, against the luxury automotive companies such as Mercedes-Benz, BMW and Audi.
In the early years, vehicles under the Toyota umbrella were sold in the Japanese market, until later they began to develop their own models, a similar idea to what Honda used to create Acura and Nissan when he founded Infiniti.
The great newcomer is that the company will be sold in Argentina with its own name, through a network that has not yet been confirmed but it would have a unique location. Also, The most important thing is the range of products that will be for sale.
According to Daniel Herrero, CEO of Toyota, to iProUP, "in December, Lexus reaches the new commitment to the environment and every model will have a conventional and hybrid version. In addition, from 2019 all, the launches made will be an electrified version, "said the executive.
Currently, the automaker considers the hybrid option to be the best solution to Argentina, but as this improves the energy matrix, more can be introduced of electricity models for urban mobility.
As well as confirming this great bet, although it has not yet anticipated what products go to the market, Gof also anticipated more Toyota hybrids in 2019, to realize the promise of the group that says Each will have conventional version models and an electric version.
In terms of the engine system selected for the huge brand, each will be similar to Prius, because according to the manager "Argentina's energy matrix is not as environmentally friendly when you will have to transport the car to your home because the thermal energy is being used It's more than conventional vehicle corruption, "says Herrero, which is why Toyota and Lexus are go for hybrids
Beyond this new commitment, Herrero referred to the market as a whole and the recent introduction of the new Mobility Services business.
In this regard, he said that the challenge to the company is to move from being a car factory to a mobility company. We want to revolutionize mobility and that the person has the car they want, when they want, where they want and for as long as they want "he says.
In terms of expectations for 2019, he explained that "in Toyota they have a sustainable project and in the same way that they started with this new business, they did with export at the time. enable us to work with additional hours We hope to end year with an export, production and sales record, "the manager stopped.
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