The "Big Mac" is definitely a most recognized McDonald hamburger, to the point that the chain of fast food restaurants has been back back into years as a brand. But a few days ago, the legal battle of the rights to its unique use abolished and its main competitor, Burger King, took the opportunity to counterfeit.
It all started in 2014, when I called the fast food chain in Ireland Supermacs, he asked for brand registration "Supermac" for one of its hamburgers with the aim of expanding with this brand in the United Kingdom and Europe.
One of the Supermac fires in Ireland (Instagram Supermac's).
However, McDonald's objections could arise since "Supermac" was easily confused with "Big Mac". At that time, the European Union Intellectual Property Office (EUIPO) gave the international international reason for what is similar to the two brands, which could produce "confuse in a part of the public".
But In 2017, Supermac, which was established in 1978, called for the resignation of a Big Mac business name, claiming that the names of McDonald's registries are simply stored and used against its future competitors. "
The "Big Mac" hamburger is the most recognized McDonald's & most
On this occasion, EUIPO admitted the application, taking into account the evidence presented by the United States inadequately international in the framework of this process. A few days ago he decided in favor of Supermac and now allows other companies, as well as McDonalds, use the name "Big Mac" in Europe.
The one who was not losing this opportunity and taking advantage of him in his party is America's main international competitor: Burger King. "McDonald's has lost his Big Mac trademark for playing a much smaller market player … it's fun for us to stay away," said Iwo Sakowski, chief executive of Burger King in Sweden, in a statement to & # 39; the press. .
"Something like a Big Mac, but more delicious and tasty." Part of Burger King's advertising video.
"I'd like Big Mac, but really great." Part of Burger King's advertising video.
In that country, the names of their hamburgers' menu were changed by phrases such as: "Like a Big Mac, but really great", "the hamburger that the Big Mac wished", "as a Big Mac, but more delicious and more delicious "And" anything other than Big Mac. "
In addition, they did an advertising video where many customers get to the counter and organize their Big Macau in Burger King.