Ford announced that it will continue expand its product line in Argentina and South America in 2021. Thus, in addition to the recently announced Transit utility lineup, we confirmed the launch of the Bronco pickup, a global family of SUVs and the special Mach 1 series of the iconic Mustang sports car.
The announcements were made by Lyle Watters, president of Ford South America and International Markets Group, who also shared his forecasts for the economy and business environment for 2021. Watters as well it confirmed a $ 580 million investment to produce the next generation of the Ranger midsize pickup, which is set to launch in the South American markets in 2023. The investment includes major modernization of the Pacheco Equipment (where the Keeper is manufactured) and a significant auto parts placement.
“In 2021, we will continue to focus on growing segments where we can play to win and better serve our customers. I think the automotive business environment will continue to be very challenging next year; however, we will meet this challenge and continue to transform our business into one that is financially sustainable. This is our priority and focus, ”said Watters.
Watters highlighted the major challenges still facing the automotive sector, including a a significant drop in sales and production levels. Local currency has depreciated significantly this year, adding to cost pressures: Brazil’s real 20% and Argentina’s coughing at around 30%. Capacity utilization throughout the industry is only 40%.
According to Watter, South American economic activity is expected to steadily recover in 2021, with 2019 production and sales levels expected to return towards 2023. “We expect the industry to close this year with 2,034,000 units to in Brazil and from 320 to 337 thousand units in Argentina. For 2021, we are projecting 2,525,000 vehicles in Brazil and 400 to 420 thousand units in Argentina”.
The first of the new vehicles announced by the oval brand is the Transit utility, which will be manufactured in Uruguay to strengthen competitiveness in the commercial vehicle segment. The Transit is the world’s best-selling van, a segment leader in the US and Europe, where the all-new 100% electric E-Transit was recently launched.
The limited edition of Mustang Mach 1 returns to market having historically been a symbol of high performance. This V8 model is located between the Mustang GT versions (the most powerful of the standard ones) and the special models developed by Shelby. The Mustang Mach 1, produced by Ford Performance, has a large number of parts of the GT350 and GT500 5.0 L V8 engine with 460 hp of power. Among other developments, the new Mach 1 comes with a special “tunning”, ready for track days on circuits (including Gurney-like spoiler, special Brembo brakes, 19 ″ wheels and more) and unique design, plus increased connectivity advanced.
The Bronco is an extreme off-road 4×4In the style of the “old guard”, square and sturdy (direct competitor of the Jeep Wrangler), it’s another Ford icon that returned, first as a concept and then, due to popular public acceptance, it’s already being produced in series . It will also arrive in South America in 2021.
The a new family of SUVs (as his name was not submitted) will, according to Ford, have outstanding performance, true off-road capability, while adding smart comfort, excellent driver assistance technologies, an advanced safety package and a step forward in connectivity. “These products attract very different customers and segments, but they all have connectivity in common, which will gradually be available in different countries,” said Watters.